The characteristic town is a new industrial ecology and growth space facing the future. The construction of characteristic towns under the new normal is mainly to integrate the functions of industrial transformation and upgrading, cultural resources mining, tourism brand building, etc., to become a platform for inheriting culture and promoting urban and rural planning, to realize the superposition of industrial, cultural, tourism, ecological and community functions, and to achieve "special but strong" and "small but beautiful".

Characteristic town is an important functional platform that organically combines "production, city, people and culture" according to the development concept of innovation, coordination, green, openness and enjoyment, combined with its own characteristics, accurate industrial positioning, scientific planning, mining industrial characteristics, humanistic heritage and ecological endowment.

Under the new normal of China's economic development, small towns are facing new development opportunities. First, the increase of farmers' income will bring opportunities; Second, industrial transfer and the return of migrant workers will bring opportunities; Third, the completion and improvement of major infrastructure such as high-speed rail, highways, bridges and airports will bring opportunities; Fourth, changes in the lifestyle of urban residents will bring opportunities. Urbanization is the only way to modernization, and the construction of characteristic small towns should be regarded as an important breakthrough to promote new urbanization and promote the integration of urban and rural development. Based on many years of experience and practical cases in agricultural and rural planning and design, Zhongnong Futongcheng Township Planning and Design Institute believes that the planning and design of small towns with characteristics should be based on the actual situation of regional development and their own core competitiveness, and it is the fundamental principle to be suitable for agriculture, industry and tourism. For some suburbs close to large and medium-sized cities, with convenient transportation, many regional tourism elements, profound folk culture, distinctive themes and unique terrain, in the planning, design and later construction and operation, we should vigorously combine the development of rural tourism, promote the sales of characteristic agricultural products through rural tourism, solve rural employment, provide space for returning home to start businesses, increase farmers' income and build characteristic small towns.