Lin Wei's logo is like the footprints of Kirin. Kirin has the symbolic meaning of classicality, vitality and wisdom in the traditional culture of China, and is deeply recognized and loved by the people of China. Using Kirin as the symbol of Lin Wei brand is very consistent with Lin Wei's positioning of high-end commercial vehicle brand. On the one hand, Lin Wei sends safe and auspicious wishes to our future consumers through the beautiful image of Kirin.

Secondly, the target consumers of Lin Wei brand are business owners with leadership style, who prefer to show their good cultural quality and high-end taste with their own cars. Kirin, besides auspicious implication, is also rich in aristocratic color, which is suitable for shaping the high-end image of Lin Wei's target users.

Extended data:

Today, when the country vigorously advocates environmental protection and energy conservation, Linwei brand takes the development and manufacture of cars with environmental protection performance as its long-term strategic goal. And through the continuous introduction of products with excellent fuel economy to achieve the contribution to low-cost operation.

Lin Wei brand has always been highly predictive in terms of market insight and grasping consumers' intentions, and is committed to discovering their real needs before consumers realize them, striving to accurately locate the diversified needs of the market and consumers at the fastest speed, and achieving the leading position of this brand through competitive products.

Lin Wei brand has the youth and vitality of Chery brand. Like these people, Lin Wei's brand, which serves China people in all walks of life, is active, pragmatic and enterprising.

Baidu encyclopedia-Lin Wei

Baidu Encyclopedia-Chery Linwei v8