First, the signboard decoration
1, a strip-shaped storefront signboard can be set up on the general storefront to highlight the name of the store and the goods sold. In the bustling business district, consumers often browse all kinds of store signs first, looking for commercial service places that achieve their purchase goals or are worth visiting. Therefore, it is very important for the store signs with high generality and strong attraction to stimulate consumers' visual and psychological effects.
2. The materials used in the bottom plate of storefront signboards have been wood and cement for a long time in China. Wood can't stand long-term wind and rain, it is easy to crack and paint falls off, so it needs frequent maintenance. Cement signboard is convenient to construct, durable and low in cost, but it is obsolete in form and rough in quality, and can only be used as a low-grade storefront to attract spleen. In order to reflect the change of the new trend of the times, today's exterior wall decoration materials are not limited to wood and cement, but use thin marble, granite, metal stainless steel plate, thin painted aluminum alloy plate and so on. The stone facade looks heavy, steady, noble and solemn; The metal facade looks bright, light and full of the times. Sometimes with the change of seasons, various types of shading foil frames can be placed on the facade, which will make the facade fresh and lively, communicate the functional links inside and outside the storefront, and expand the commercial area invisibly.
3. The storefront signboard plays an indispensable role and value in the import function. It should be the most eye-catching place, so various decoration methods should be adopted to make it stand out. There are many techniques, such as using neon lights, spotlights, colored lights, reflective lights, light boxes and so on. To enhance the effect, or use ribbons, flags, flowers, etc. In short, elegant, fresh and peculiar techniques are often one of the keys to success.
Merchants pay more and more attention to the decoration of storefront signs, and some artistic, three-dimensional and advertising storefront signs with slogans, joining and numbering are constantly emerging.
Store signboard text decoration should pay attention to the following points:
1), the font, size, convexity and concavity, color and location of the store name should help the normal use of the door.
2), the text content must be consistent with the goods sold in our shop.
3) The text should be as concise as possible, the content should be profound, and it should be easy to remember and identify, so that consumers can see it at a glance.
4) Pay attention to the popularization of artistic writing and writing. The deformation of Chinese and foreign artistic figures should not be too flowery and artificial, and the written words should not be too sloppy, otherwise it will be difficult to identify and it will be very troublesome to make.
The materials used for storefront signboards vary from store to store. The storefront is large in scale, and the exquisite storefront can be made of copper. The protruding hollow characters are sparkling, rich and luxurious, and the effect is quite good. Fixed-burning porcelain characters will never rust. Good reflective intensity, especially as a signboard. Plastic characters have gorgeous luster and are easy to make, but after a long time, the luster fades, the plastic ages, and it will be deformed when exposed to cold, heat and sun, so it cannot be used for a long time. Wooden characters are also very convenient to make, but they are easy to crack after long-term exposure to the sun and rain, and need frequent maintenance and painting.
Second, the store door decoration
1, obviously, the function of the store door is to induce people's sight, generate interest and stimulate the sense of participation that they want to go in and have a look. How to get in, where to get in, need to import correctly, tell customers, so that customers can see at a glance.
2. In the store decoration, the decoration of customers entering and leaving the door is an important part. Whether the store door is placed in the middle, left or right, depends on the specific flow of people: generally, the door of a large shopping mall can be placed in the middle, and the entrance and exit of a small storefront should not be placed in the middle, because the storefront is small, which directly affects the actual use area of the storefront and the free circulation of customers. It is more reasonable to set the entrance and exit of the shop on the left or the right. From a commercial point of view, the store door should be open, so when decorating, we should consider not to let customers have bad psychology such as "claustrophobia" and "darkness" to refuse customers. Therefore, a bright, unobstructed and echoing door profile is the best decoration.
3, the decoration of the store door should also consider whether the road surface in front of the door is flat, horizontal or oblique; Whether there are objects or buildings in front that block or affect the image of the store facade; From the perspective of lighting conditions, noise influence and the direction of sunlight, the materials used in the store doors in the past were all hardwood, and the wood could also be wrapped with iron sheets or aluminum sheets, which was relatively simple to manufacture. In recent years, China has also begun to use aluminum alloy materials to make storefront doors. Because it is light, durable, beautiful, safe and full of modernity, it has a trend of popularization. All-glass door without frame belongs to luxury door profiles. Because of its good transparency and gorgeous shape, it is often used in high-end jewelry stores, electrical stores, fashion stores, cosmetics stores and so on.
Third, the window decoration
In modern business activities, the window is not only an important form of advertising, but also an important means to decorate the storefront. A storefront window with novel concept, distinctive theme, unique style, refined technique, beautiful decoration and harmonious tone can beautify the storefront and the city by forming a three-dimensional picture with the whole storefront building structure and internal and external environment.
Generally speaking, window decoration should pay attention to the following aspects:
1, the center line of the window transverse degree should be equal to the customer's apparent horizon, so the goods displayed in the whole window are in the customer's horizon.
2. Dust prevention, heatstroke prevention, rain protection, sun protection, wind protection and theft prevention must be considered when decorating windows. , take relevant measures.
3, can not affect the appearance of the store, the window decoration scale should be adapted to the overall size of the store.
The goods displayed in the window must be sold in our shop and the best-selling goods.
The seasonal goods displayed in the window must be displayed in advance one month before the arrival of the season to introduce them to customers and play a role in welcoming the season.
6. When displaying goods, we must first determine the theme. Whether it's a variety of goods or different kinds of goods of the same kind, you should systematically display them according to the theme, so that people can see the contents of the advertised goods at a glance, and don't throw them around to distract consumers.
7, the window layout should try to use less items as a foil, decoration or bedding, in addition to pay attention to color harmony according to the window area, high and low density uniform, the number of items should not be too much or too little. Let customers see the whole picture of the goods from far and near and from the front. Commodities with commercial characteristics should be displayed in the most eye-catching window.
8. Foods, sweets and other goods that are easy to liquefy and deteriorate, and goods that are easy to be damaged in the sun, it is best to replace them with their models or properly package them.
9. Windows should be cleaned frequently and kept clean, especially food windows. Dirty window glass, covered with dust, will leave a bad impression on customers, cause suspicion or disgust of goods, and lose interest in buying.
10, the window display needs to be changed frequently, especially the timely publicity and the display of perishable goods. When the windows are replaced or renovated, the time for publicity should be stopped, which must generally be completed within the same day.
Only by doing a good job in store decoration, store door decoration and window decoration can we ensure that the overall door decoration meets the store decoration requirements. A good store decoration needs a lot of thought in these three parts, so that the theme, color, creativity and store decoration can be unified.