The first is the opening of the second child:

I'm afraid many people are shocked to see this. By 202 1, the national kindergarten gap is estimated to be nearly 1 1 10,000.

Secondly, the rise of early education industry:

In recent years, with the promotion of professional women's social value and the popularization of scientific parenting concept, domestic early education institutions have sprung up. Since the end of 1990s, overseas early education brands such as Gymboree and Kissing Kangaroo, with the slogan of developing potential, have successively entered China, while local brands such as Oriental Baby and Wisdom Tree have also been established, and the early education industry has become diverse. With parents' attention to scientific parenting and the increase of family disposable income, the preschool education industry is facing an irresistible trend.

Once again: parents go to work, and the elderly can't take care of them. Early education and early care have become the choice of middle-income and above families, which is good for children's development and willing to spend money.