1. Chanel slogan:

In order to be irreplaceable, one must always be different.

If you want to be irreplaceable, you must always be different.

2. Chanel said:

Chanel is a French luxury brand, which was founded by coco chanel in France on 19 10. It has three categories of products: fashion products and accessories, perfume cosmetics and skin care products, watches and high-end jewelry.

3. Chanel's characteristics:

(1) brand has a long history, and Chanel's brand influence and popularity are extremely high.

(2) Unique R&D technology: Chanel has been committed to developing high-quality and efficient cosmetics. Its unique research and development technology, high-quality raw materials and exquisite technology are all one of the reasons for the high price of products.

(3) Luxury packaging design: Chanel's packaging design is simple, avant-garde and elegant, and the exquisite appearance is also one of the factors that make the product expensive. The packaging of Chanel cosmetics is not only beautiful, but also durable, which can protect the internal quality of the products.

(4) Limited sale and customized service: This service allows consumers to enjoy higher-end and more unique services while using products. These services will not only increase the uniqueness of products, but also enhance the value of products.

Chanel brand culture;

1. Image recognition:

Chanel's iconic symbol is formed by overlapping two capital letters "C" back to back, which embodies the extremely simple design concept and seems to contain endless reverie.

There are two different opinions about the inspiration of this Logo. One is that it was inspired by the glass windows of Obasin Church, because coco chanel spent his childhood there.

Secondly, coco chanel entered a man named capel in his early years. He deeply loved coco chanel, supported her career and provided a lot of help.

Justin Picardi, a writer, once said that the double C Logo in Chanel logo is actually a metaphor, expressing that although coco chanel and capel didn't get married in the end, they had a wonderful time. They overlapped each other, but they were at arm's length.

2. Brand concept:

Chanel pursues freedom and unique style, always elegant, concise and exquisite.