Advertising slogan: natural good milk in Qingqing prairie.

Advertising copy: a bag of Yili pure milk a day, your bones will never make such a sound. Every 1 100 ml of Yili pure milk contains up to 130 ml of milk calcium. Don't underestimate this number, it will be very different from bones!

Advertising slogan: natural good milk in Qingqing prairie.

Advertising copy: drinking clear streams, listening to sweet birds, eating fat grass and breathing fresh air. In such a comfortable and comfortable environment, the milk produced by Yili cows has extraordinary natural quality and better nutrition!

Advertising slogan: natural good milk in Qingqing prairie.

Appreciation: these three series of advertisements have no patterns except the brand logo and product packaging in the corner. The elaborate layout and design of Chinese characters are skillfully used in the center of the picture, and through a series of onomatopoeia words, the voices of people who can't wait to drink milk are expressed respectively; Fracture sound caused by calcium deficiency; And the sound of cows grazing comfortably in a comfortable environment, mobilizing the imagination and association of the audience and forming a visual impact. The advertising copy vividly explains, comments and deepens the text of the picture, and tells the attractive aroma, pure and exquisite quality, the effect after drinking and its roots of Yili pure milk, which is very convincing and can impress consumers. It is a typical masterpiece with copywriting as the main form of expression.