Pinghu Forum was founded in 2006. With the slogan of "sharing life", the original intention is to hope that local netizens living in the same city can have a network home for mutual understanding, exchange and even conversation. Pinghu online website is the most influential network service brand in Pinghu area, which provides practical services such as life information and daily consumption guidance for more than 500,000 Pinglakers, with the mission of promoting urban information exchange and improving social efficiency. The company employs nearly 20 employees and has many Internet professionals.

After five years of rapid development, the regional coverage of Pinghu online website has reached the mainstream media standards in the city, and it has great influence in the field of people's livelihood consumption, and its comprehensive traffic ranks first in Jiaxing single city website. In 2009, Pinghu Online was rated as the most valuable local e-commerce website in China. Pinghu Online, as a private website in county-level cities, is still developing rapidly without the support of newspapers and capital investment, with high-speed growth in traffic and corporate income, which has been highly recognized by the government and provided a reference sample for the network development of county-level cities.