Open the Door is an educational game variety show launched by cctv-3.

The program encourages ordinary people to realize their family dreams through games, explore and show the brilliance of ordinary people's humanity through various artistic techniques, and sing emotionally with the audience.

Program background:

Open the door was created by the original Happy Dictionary team [2]. The original is Superstar Ding Dong, a program of an Irish production company. The program thoroughly localized an Irish TV concept, revised the program rules, and added China emotion and "family dream" elements.

And creatively used the QR code to open a fast channel between TV programs and the Internet, and launched a dual-screen interactive game between mobile phone and TV, which surpassed the original program in beauty, lighting, video effects and other aspects. The change of program slogan from "exchange knowledge for wealth, realize dreams with knowledge" to "dream has a door, and opening the door is happiness" represents the renewal of educational program concept.