"GSM" is the flagship brand of China Mobile Communication, with high popularity, stable brand image and many high-end customers. With the rapid development of China's mobile business and the unremitting efforts of all the staff of China Mobile, GSM has become a mobile information service brand with the widest network coverage, the largest number of international roaming countries and regions and the most complete functions in China, which fully embodies the core concept of GSM brand-"I can". "I can" stems from the trustworthy strength of "Global Connect" and represents the determination of "Global Connect" to forge ahead together with customers; "I can" is the courage to persevere and surpass myself, the driving force to persist in dreams and unremitting pursuit, and the mind to face life with confidence and optimism; "I can" is the main theme of this era, cheer for the times! "Global Connect" has been pursuing the improvement and promotion of customer service since it came out. On the basis of cordial, fast and intimate service, we pay more attention to the individual needs of customers. "Global Connect" is based on the continuous improvement of service standards; Humanized 10086 manual answering service interface; Feedback of bonus points full of surprises; Flexible and perfect cross-regional services and extended services. , has won the trust and support of many new and old customers. There is also a VIP club specially tailored for VIP customers of GSM, which provides sincere comfort and relaxation for successful and busy members with distinguished and thoughtful VIP airport service, meticulous VIP account manager service, golf club and other distinguished and thoughtful personalized value-added services. "Respect the times and enjoy what I think" is the most authentic experience and emotion of the members of "Global Connect" VIP Club. Business travel package is 88- 1688 yuan, which is answered free of charge nationwide. Minutes are divided into local, provincial and national packages, and the package fee is charged at one time, with an average of 0. 17-0.25 yuan, and the domestic traffic is 30M- 150M. Before March 365438, you can apply for the highest 5 yuan purchase 1 to send a text message.

The positioning of "M-Zone" is novelty, and "fashion, fun and exploration" are its main brand attributes. It is a mobile communication customer brand tailored by China Mobile for young fashion people who like data services. The monthly fee is 0. 15/ min for local calls, 0.25/ min for long-distance calls, and 300 to 450 text messages are given in person. 100-30m is the traffic in the province. If the SMS is not enough, 8-30 yuan buys 100-600, and the traffic is 30M-2G 5-200 yuan, too.

"Shenzhouxing" brand takes the principle of "fast and affordable" and provides different tariff packages for different customers. All these tariff packages are collectively referred to as "Shenzhouxing" local marketing cases. As a brand slogan, "It's easy for me" embodies brand interests from the perspective of function and emotion, conveys customers' pursuit of life, and creates a relaxed and free atmosphere through lively and vivid design combined with cartoon images. Choice of customers who talk less and don't use data services. The monthly rent is charged by the day, and the local call is a few cents to 2 cents. No text messages and no traffic are sent. Buy everything, SMS is the same as global shopping, and the traffic is the same as shopping in M-Zone.