I. Name of the event

2004 Fuzhou Fu Culture Temple Fair

Second, the purpose and significance of the activity

Temple fair is not only a form of gathering national scenery and folk literature and art, but also a form of ancient traditional market. During the temple fair, merchants gathered and their business was very prosperous. The pilgrims' play was full of guests and very lively. With the development of society, people constantly give her new connotations, which makes the ancient form of temple fair glow with new vitality and evolve into an important part of modern tourism.

With the increase of scenic spots in and around Fuzhou, the tourism content is rich and varied, and the phenomenon of tourists' diversion is obvious, which makes it difficult for Fuzhou West Lake tourists to get a ticket. In order to protect the West Lake culture as an important part of Fuzhou government culture, it is a traditional and fresh activity to hold a temple fair in the West Lake. At the same time, fully displaying the local customs of Fuzhou, introducing new contents with the characteristics of the times and shaping the tourism brand of "Fu Culture Temple Fair" can not only protect and promote the development of Fu culture in Fuzhou, but also attract domestic and foreign tourists, open up new tourism markets, stimulate the all-round development of local social economy and make contributions to the prosperity of the economic zone on the west side of the Taiwan Strait.

Third, the theme of the event

Visit the West Lake Temple Fair, watch folk customs and pray for the country and the people.

Four. Time and place of holding

Time: 2004-2004

Venue: fuzhou west lake park (candidate: Zuohai, Confucian Temple,)

Verb (abbreviation of verb) organizational structure

Organizer: Fuzhou Municipal People's Government

Organizer: Gulou District People's Government

Execution unit:

Co-organizers: relevant media, industry associations and sponsors.

Proposed activity executive office:

Director of the office:

Deputy director:

There is a group under the office, which is responsible for:

1, secretary group

Team leader: deputy team leader:

Members:

Responsibilities: Invited by domestic and foreign leaders, guests, governments, organizations, institutions, associations and organizations, prepare and implement the opening ceremony, and take the lead in drafting speeches.

2, publicity planning group

Team leader: deputy team leader:

Members:

Responsibilities: overall planning, media publicity, activity reporting, project promotion, investment promotion manual and conference release.

3. Businessmen and exhibitor groups

Team leader: deputy team leader:

Members:

Responsibilities: attracting investment, on-site coordination, and coordination of participating enterprises.

4. Meeting Group

Team leader: deputy team leader:

Members:

Responsibilities: information release, meal voucher distribution, gift distribution, accommodation reception, welcome banquet, venue layout, table sign-in, podium background, etc.

5. Logistics Support Team

Team leader: deputy team leader:

Members:

Responsibilities: Purchasing, leasing, keeping, supplying active materials, maintaining on-site order, traffic coordination, security and so on.

Activity of intransitive verbs

(1) Opening Ceremony of the First Fuzhou (West Lake) Fu Culture Temple Fair in 2004

Time: 9: 00- 10: 30 on the same day of the month.

Location:

Content: 1. Leadership speech;

2. Hold a special cultural performance with the theme of promoting Fu culture.

Organizer: Propaganda Department of Municipal Party Committee

(2) folk art performance

Organize cultural performances with Fuzhou folk characteristics: Fujian opera, storytelling, singing, etc.

(3) Time-honored brands

Organize Fuzhou traditional time-honored brand performance.

(4) Food Street

Organize the opening of famous foods in Fuzhou and other parts of the country.

(5) Exhibition activities

Organize tourism commodities, daily necessities, folk handicrafts and other exhibition activities.

(VI) The First Du Min Tea Culture Festival

Invite tea artists from all over the country to perform tea ceremony; Launch a one-day tour to see, pick, taste and eat tea; Hold a collection exhibition of famous pots in past dynasties and watch the activities of rare stone bonsai.

(7) Fujian University Student Fashion Model Competition

Time:

Location:

Activity arrangement: hold college students' clothing (clothing) works exhibition and campus photography exhibition; Hold a high-level forum on "2 1 century clothing industry development trend"; Hold a large variety costume performance party.

Organizer:

(8) Auto Show

Seven. Project preparation and investment promotion measures

We will take recruitment as the top priority, adopt a multi-pronged approach and recruit extensively. We are confident that this exhibition will be a historic event, which will be "expanded in scale, upgraded and upgraded, and in line with international standards".

1, led by the government, with strong support.

The organizer issued a document to inform all relevant departments, institutions and groups, and organized relevant enterprises and projects in the region to participate, giving strong support in human, financial and material aspects.

2, a variety of channels, qi is responsible for.

Through media advertising, online investment promotion, telephone fax, investment promotion information and other forms, we actively contact and organize domestic and foreign merchants to participate in the procurement, and vigorously cooperate with relevant local government departments and professional trade associations to attract investment, mobilize and hold exhibitions.

3. Follow up in time to ensure key points.

Organize and track some key enterprises and projects in a targeted manner to ensure the smooth holding of activities.

4. Market operation and service in place

The executive unit has accumulated many successful experiences in holding large-scale exhibitions. Under the guidance of the organizer, we will adopt market-oriented standardized operation and provide superior services in the work of exhibition invitation, exhibition arrangement, publicity and promotion, so that all classes and units participating in the meeting will gain something and return home with a full load.

Eight, publicity and promotion

The external publicity of the temple fair adopts the overall packaging publicity method, unified planning, unified coordination and command, unified production of publicity materials, unified publicity slogans and unified publicity and promotion. Timely, comprehensive and in-place publicity and promotion will create a good atmosphere for the event, gather business, popularity and prosperity, expand the radiation function of the event exhibition, and enhance the social and economic benefits of the event exhibition.

1. We strongly invite the central authorities, provinces and cities, and all levels of television, paper media, radio, websites and other media including Hong Kong and Macao to participate in the follow-up report in stages, with emphasis, from multiple angles and in various forms.

2. Printing and distributing temple fair publicity materials.

3. Hold press conferences: hold four press conferences. Release the news, significance, preparation and investment promotion of "Business Festival";

4. Fuzhou TV Station, Fuzhou People's Broadcasting Station, Fuzhou Evening News and Fuzhou Daily reported the whole story.

5. Use the Internet to publish all kinds of information. Highlight the location links on the home pages of national websites and provincial portals, and comprehensively publicize the purpose, significance, exhibition contents and participation methods of the "temple fair"; Conduct online investment promotion and accept online registration.

6. Hang temple fair slogans and banners of sponsors across the street from the main blocks in Fuzhou to create a strong festive atmosphere.

Nine. Organizational operation

Principle: This temple fair is held in the way of government leading, social participation, market operation and social support. You can adopt a unified and decentralized way to attract investment, or you can adopt a combination of the overall title of the temple fair and the title of a single event. All relevant units should actively explore the market, publicize their own activities, attract investment, and strive for better economic and social benefits. The funds raised by the organizers are used by the unit for activities, and the balance is kept by itself. Units and individuals that have made contributions to investment promotion may refer to the municipal investment promotion measures and be rewarded by the beneficiary units.

The funds for the opening ceremony are mainly sponsored by enterprises, and the insufficient part is paid by the municipal finance.

X. Organizational division of labor

(1) Responsibilities of Organizers and Undertakers

1. The organizer will notify all relevant departments, institutions and groups of the document, and organize relevant enterprises and projects in the region to participate, giving strong support in terms of people, money and materials; Invite some domestic and foreign government agencies, industry associations or groups and investors to participate in the exhibition;

2, coordinate the city's various media (television, newspapers, radio, websites) active publicity and reporting, with the activities.

3. Check the whole activity as a whole, assist in inviting leaders to attend the opening ceremony, attend and preside over high-level forums, etc.

4. The organizer or organizer will subsidize some activities (estimated 1 10,000).

(2) The responsibilities of the executing unit:

1, according to the organization plan determined by the organizer, do a good job in the specific work such as activity organization, copywriting planning, project arrangement, meeting organization, meeting reception, and data online;

2. Do a good job in promotion, invitation and achievement statistics according to the project progress;

3. Be responsible for raising all the funds needed for holding the business festival except the subsidies of the organizers.

XI。 finance

The total budget of this conference is 6.5438+0.6 million yuan, the organizer subsidizes 600,000 yuan, and the organizer raises 6.5438+0.00 million yuan through market-oriented operation. The specific expenditure details are as follows:

1, venue rent (forum, venue, event venue): RMB 1.5 million yuan.

2. Site atmosphere layout (including balloons, arches, colorful flags, banners, signs, posters, flowers, etc.). ): 60 thousand yuan.

3. Invite and receive experts and VIPs (including air tickets, accommodation, subsidies, travel, gifts, etc.). ): 1.2 million yuan.

4. Printing fee for invitations, blue books, tickets, lottery tickets, investment promotion news and related materials: 80,000 yuan.

5. Dinner and prizes for the opening and closing ceremonies: 6,543,800 yuan.

6. Press conference: 80,000 yuan

7. Advertising fee: 300,000 yuan.

8. Office expenses, telephone charges, rent, internet fees and mailing fees: 60,000 yuan.

9. Tax: 6.5438+0.8 million yuan.

10, personnel salary, travel and allowance: 20 persons×1500 yuan/month× 4 months =120,000 yuan.

1 1. Reception fee (guests, merchants and delegations): 200,000 yuan.

12. Other unforeseen expenses:150,000 yuan.

Twelve. opportunity

(1) The work plan determined by the organizer before 2004;

(2) Participating projects from 2004 to 2004 summarized by various industry organizations;

(3) From (2004) to (2004), attracting investment for the whole country;

(4) From (2004) to (2004), three issues of China Merchants Newspaper were edited and sent to the whole country;

(5) The first batch of press conferences will be held from (2004) to (2004);

(6) Collect, classify, arrange and publish blue books from 2004 to 2005;

(7) In 2004, all preparations were basically completed;

(8) Site arrangement and registration (2004);

(9) At 9: 00 a.m. in 2004, a large-scale opening ceremony was held.

⑽ Exhibitions, forums and activities in 2004.

(Xi) The closing dinner and the results were released at 8:00 pm on June 38, 2004.

The above is the preliminary plan of this business festival, which will be refined after being confirmed by the organizer, and a special person will be organized to implement it.

August 2004

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Watch and change.