First, find out your target customers according to the products you want to sell.

Second, find out where your target customers are.

Third, to meet their needs and provide value, the most important thing for WeChat business is customers. There are no tourists, and no one has bought it all day. The quality of customers who actively add people is not high, and they are not interested in shoveling your products. Therefore, if there is no demand, we must learn to accurately drain the WeChat business. How to find tourists? How to drain? How to find tourists in WeChat business? How to drain? It is suggested that friends who do WeChat business can import accurate traffic into micro-signals by searching the layout of keywords and the accurate section of the community, and then share the value and generate viscosity. In this way, they can constantly expand their "circle of friends" and attract a steady stream of accurate customers who are interested in your products.

First, the search layout-because the traffic searched out is definitely the most accurate, can people who can find relevant keywords not be interested in your products? In this respect, such as Baidu keyword layout, soft text marketing, classified information, and high-weight information platform layout.

Second, the accurate community plate-mainly the promotion of various forums and post bars, why? Because these community platforms and their own sections are divided into specific groups, people who haunt a certain section are basically interested in such topics. If you make your posts appear frequently through operation, you will also attract good and accurate customers.

Of course, there are many drainage methods and techniques, so I won't list them here. More drainage skills, methods and specific operations can be added to my personal communication. Many micro-businesses promote WeChat in various ways, but the final recommendation is to spend money to send bills to the so-called WeChat circle of friends for forwarding. We never use this "in-site promotion method". Some WeChat merchants want to use it, so we suggest not to use it. Because this is the lowest cost-effective promotion method. Let's not talk about the authenticity of a large number of "fan" data, just because this kind of forwarding is a kind of flooding, and its value is not high, which is not cost-effective for most WeChat services that need accurate traffic.

Personally, I feel that WeChat business is not much different from any enterprise or any other brand promotion, and it is promoted by various similar drainage methods. It's just that they have a special label-WeChat service, but the carrier of traffic portal has changed from QQ, website, online store or 400 phone to hot micro-signal.

Therefore, for those WeChat business friends who have been consulting all day about how to drain the WeChat business and how to find customers in the WeChat business, they must look beyond the WeChat circle of friends, go to places where your precise customers will appear, attract accurate traffic interested in your products, and then use WeChat and friends circle to stick to customers.

Now there are many WeChat merchants who don't know how to brush their own advertisements every day, which makes fans feel annoyed and even blacked out by fans! But as a WeChat merchant, you have to advertise, so how can you advertise to make it easy for fans to accept? At this time, it is necessary for WeChat merchants to learn the skills of soft text promotion! Let's have a quick look!

1, numerical limit.

How high the value of anything is depends on the limit. For example, I want to promote a skin care product this year, but the market competition is fierce, and the writing effect is no matter how good and the sales volume is high, it can't attract attention. So I thought, make a list of existing Thai cosmetics brands, such as "XX Top Ten", and put the products to be promoted in the second or third place. Why not be the first? The popularity of the new brand is certainly not as good as that of the old brand. If you rank first, you will be drowned by saliva or blown by cowhide. So in order to be fair, it is better to give a more objective and reliable ranking, but I can solemnly recommend it.

2. appropriate exaggeration.

Bo is the information asymmetry. For example, "XX for popular stars" and so on, draw a circle for your product, which is well-known in other circles and not well-known in the circle we want to promote, but it will make customers form a curiosity and click on your article.

3, combined with hot spots.

The article keeps pace with the times, links news hotspots, and can also create attention. For example, combining the hot spots of toxic mask leads to the safety of your mask, for example, combining the beauty of a female star at the age of 50 leads to the functionality of your skin care products.

4. Secret type.

Everyone likes to uncover the truth behind the veil, just as men like to spy on the scenery in a girl's skirt. "Reveal the secret of XX's immortality" and so on. If customers like maintenance, they will definitely want to know about it.

5. Type of story.

A good story has a good title from the beginning, such as "WeChat Business Secrets of Girls who Entered Ten Thousand after 90s".

6. Ask yourself and answer yourself (question type)

What do you want to write, to whom, what are these people's inner needs, what questions they have, and how to find the answer in your soft text, then the topic comes.

In fact, there are many routines to set the title, such as news reports, comparisons, slogans and so on. As long as you are creative, novel and can arouse the desire of target customers, your soft text will naturally be clicked.