Enterprise spirit refers to the internal attitude, ideological realm and ideal pursuit of enterprise employees. It expresses the spirit and temperament of the enterprise.
Enterprise spirit is an important and complicated content of enterprise culture, and people's understanding of it is not completely consistent. Some people think that it is the spiritual phenomenon and vitality of enterprises. Some people equate it with corporate values. These understandings fail to grasp the essence of enterprise spirit. The so-called enterprise spirit mainly refers to the guiding ideology of enterprise management. It is called "enterprise philosophy" in America and "social style" in Japan.
Thomas Peter, a famous American management scholar, once said: "The most important condition for a great organization to survive for a long time is not the structure, form and management skills, but the spiritual power we call faith and the attraction of faith to all members of the organization."
Enterprise spirit is a kind of group consciousness which combines modern consciousness with enterprise personality. Every enterprise has its own enterprise spirit, which is often summarized in concise and philosophical language, and usually expressed by factory songs, factory trainings, factory regulations, factory emblems and other forms and images. Generally speaking, enterprise spirit is the inner attitude, will and ideological realm of all or most employees of an enterprise. It can stimulate the enthusiasm of employees and enhance the vitality of enterprises. Enterprise spirit, as the dominant consciousness of employees' psychological set, is the concentrated expression of enterprise management purpose, value criterion and management creed, and constitutes the cornerstone of enterprise culture.
Enterprise spirit is a kind of group consciousness which combines modern consciousness with enterprise personality. "Modern consciousness" is a comprehensive consciousness composed of modern social consciousness, market consciousness, quality consciousness, belief consciousness, interest consciousness, civilization consciousness and moral consciousness. "Enterprise personality" includes the basic attributes of an enterprise, such as values, development goals, service policies and business characteristics.
Enterprise spirit always reflects the characteristics of enterprises and is inseparable from production and operation. Enterprise spirit not only reflects the essential characteristics closely related to the production and operation of enterprises, but also clearly shows the business purpose and development direction of enterprises. It can profoundly reflect the personality characteristics of enterprises and exert influence on management, thus promoting the development of enterprises.
Once the entrepreneurial spirit forms a group psychological set, it can not only dominate behavior through clear consciousness, but also produce behavior through subconscious mind, and can also produce behavior through subconscious mind. The result of his belief will greatly improve employees' awareness of taking responsibility and correcting personal behavior, thus actively paying attention to the future of the enterprise, maintaining the reputation of the enterprise and contributing all their strength to the enterprise.
The content of enterprise spirit is embodied in: firm goal pursuit, strong group consciousness, correct competition principle, distinct social responsibility, reliable values and methodology, etc.
The special connotation of enterprise spirit determines its individuality and * * * characteristics. The individual characteristics of enterprise spirit mean that every enterprise has its own unique enterprise spirit. Because of the differences in enterprise ideas, values, codes of conduct and moral norms, enterprise spirit must have its own characteristics. The * * * characteristic of enterprise spirit refers to the high generalization of enterprise spirit to the beliefs and pursuits of all employees, and at the same time, this * * * same belief and pursuit is rooted in the hearts of every employee, resulting in the same thoughts and behaviors. Personality and * * * are the most essential characteristics of entrepreneurship, and they are also the starting point for understanding entrepreneurship.
The formation of enterprise spirit is restricted by the special business contents and modes of different enterprises, which is the basis for the formation of enterprise spiritual personality characteristics and * * * characteristics. Different business contents and methods of an enterprise form different consciousness of competition, quality and labor, which restricts the formation of enterprise spirit. Therefore, the enterprise spirit reflects the special essence of the unique operation of enterprises, and it is the reflection of this special essence that can form each enterprise's own enterprise spirit.
Enterprise spirit originates from the practice of enterprise production and management. With the development of this practice, enterprises have gradually refined the philosophical thoughts with classic significance to guide the operation of enterprises, which has become the dominant consciousness advocated by entrepreneurs and strengthened by means of decision-making and organization and implementation. Enterprise spirit reflects the career pursuit of entrepreneurs, the main direction and the basic guiding ideology of mobilizing the enthusiasm of employees. Entrepreneurs are often realized in various forms in the process of enterprise organization. Therefore, enterprise spirit often becomes the spiritual power to adjust the function of the system.
To create a good corporate image, the most fundamental thing is to cultivate entrepreneurial spirit. Enterprise spirit is the spiritual pillar and soul of an enterprise, and it is the ideal goal, value pursuit, will quality and code of action that the enterprise consciously forms in the long-term production and operation practice, and is recognized and adhered to by all employees. Individualized enterprise spirit, similar to the adhesive of all employees, is a constant and lasting power source for shaping a good corporate image. The most positive significance of cultivating and carrying forward the enterprise spirit is to make it unique and unique, and to be recognized by all employees.
Corporate culture-or corporate culture-generally refers to the collective name of * * with ideals, basic values, style, living habits and behavioral norms formed by enterprises for a long time. It is the sum total of spiritual wealth with its own characteristics created by enterprises in the process of operation and management, which has appeal and cohesion to enterprise members, can unify the interests, purposes, needs and behaviors of many people, and is a reflection of long-term cultural construction of enterprises. Including values, the highest goal, code of conduct, management system, moral fashion and so on. It takes all employees as the working object, through publicity, education, training, cultural entertainment, heart-to-heart friendship and so on. , maximize the unity of employees' will, standardize employees' behavior, unite employees' strength and serve the overall goal of the enterprise.