In the structural reform of the supply side of railway transportation and accelerating the exploration of market-oriented development, in 20 16 years, the railway first tested the water "double 1 1". China Railway Corporation made unified arrangements, and China Railway Express cooperated with various railway bureaus and relevant units and departments. Qi Xin, a young volunteer and related cadres and workers, made great contributions and made selfless contributions. 10 day, 5,772 tons of e-commerce goods were transported by express train, baggage car and high-speed rail, and15,250 pieces of e-commerce express goods were sent, and the transportation income was 4,306,550.
From the current utilitarian point of view, although the railway achieved good economic and social benefits in 20 1 1 2006, compared with the whole express logistics industry, the profit was about 67 days from11to 16 7. According to the logistics cost of e-commerce, the logistics volume completed in 654.38+00 days of the railway "E-commerce Golden Week" is only one thousandth, and the logistics income of e-commerce only accounts for three tenths, which is not commensurate with the great cost of railway investment. More importantly, during the "double 1 1" period, the railway cooperated with well-known social logistics, e-commerce and manufacturing enterprises, which not only promoted these enterprises to achieve higher production and marketing benefits, but also enabled these enterprises to obtain greater benefits in the capital market, and at the same time, the railway obtained a wider range. However, it is undoubtedly of great strategic significance to look at the railway bending over again to participate in "Double 1 1" with a development mentality, which shows the ambition of railway development in the new era.
From the point of view of market operation, participating in "Double 1 1" is an inevitable choice for the development of railway market operation. The e-commerce logistics market brought by "double 1 1" is expanding on a large scale, from the region to the whole country, from the whole country to the whole world, and the market "cake" is huge. It is predicted that on the day of "Double 1 1" in 20 17, the transaction volume of the whole network will exceed 200 billion yuan, and the national mail and express mail business will exceed 65,438+from 1 1. Based on this data, it is estimated that "double 1 1" will generate 192 billion yuan of e-commerce logistics costs in 20 17 years. Facing the formed market, railway, as the backbone of comprehensive transportation system, is the most important support of logistics industry. Actively participating in "Double 1 1" can stay with the market and walk with the society, reduce the social cost of e-commerce logistics, promote the healthy development of e-commerce, expand the market share of railways, and improve the operational efficiency and quality of railways.
From the perspective of logistics development, participating in "double 1 1" is an important way for railways to accelerate the improvement of modern logistics system. At present, the passenger transport sector, one of the two major railway products, takes the business travel economy as the core, and the product and service system has been very clear, the service has been continuously improved, and the market share and benefits are remarkable. Compared with passenger transport, railway freight transport is limited by many reasons, lacking marketable logistics products, the whole system is imperfect and the market share is declining. Facing the rising scattered "white goods" logistics market, it lacks market responsiveness, price flexibility and operational flexibility, and lacks competitive advantage. Taking the initiative to enter "Double 1 1", the railway can be familiar with the market, update its concept, identify the target market, change its propaganda mode, explore the operation mode, develop new formats, force the railway to pressurize itself by market-oriented means, test the quality and efficiency of railway internal operation, break through the bottleneck of social integration development, and occupy a leading position in the development of express logistics.
From the perspective of supply services, participating in "double 1 1" is a concrete manifestation of deepening the structural reform of the supply side of railway transportation services. By participating in "Double 1 1", railway enterprises strive to solve the contradiction between the people's growing demand for a better life and the shortage of transportation services, actively explore the construction of a railway express service system that matches the world's most modern railway network, make the brand of "high-speed rail express" a household name, innovate service products, display new achievements in railway logistics development, and shape a new image of a good railway society. In the year of "Double11"2017, the railway has not only greatly improved its transportation capacity, but more importantly, it has joined hands with well-known social logistics enterprises of Beijing-Shanghai high-speed railway, and innovatively designed the "High-speed Railway Express" product with the world-leading "Fuxing" high-speed train EMU as the core transportation capacity, which can be delivered between Beijing and Shanghai 10 hour. The whole logistics chain of this product is connected and transited by high-speed rail, subway and electric vehicle, which is environmentally friendly and energy-saving. It has become the fastest, most stable and best-quality express service product in the whole logistics chain, which has been widely recognized by the society and successfully opened a new era of logistics and land transportation in China and even the whole world. This is a gratifying exploration and progress.
At present, the railway is standing at the starting point of new era, new journey and new development, deepening reform and development, accelerating market development, surging with new development energy and glowing with new development vitality. Fully participating in the "Double 1 1", the railway will better serve the sustained, healthy and social development of the economy by deeply integrating into the market, innovating service products, perfecting the cooperation mechanism, exploring the operation mode, accelerating the transformation and development, and working hand in hand with all parties for win-win cooperation.
Xie Xiaowen: critic, writer and strategic scholar. Mainly comment on current politics, commerce, railways and culture.