After years of market cultivation and brand operation, "Tiandi No.1" vinegar beverage has become a new generation of table drinks that consumers love with its unique taste and health care effect, and has a high market share and brand reputation in the national vinegar beverage industry. In recent years, in order to meet the ever-changing consumer experience needs, the company has developed health drinks such as Baicao No.1 and Bama No.1. ..
The company takes healthy table drinks as its product orientation and customer service as its guidance, and has successively launched Tiandi No.1 brand aged vinegar drinks and apple vinegar drinks. The aged vinegar beverage is mainly Shanxi aged vinegar, and the apple vinegar beverage is made by fermenting concentrated apple juice into apple vinegar and then mixing it with apple juice.
In 20 13, the company launched a high-quality hawthorn vinegar beverage-Baicao No.1. Baicao No.1 extracted the natural components of hawthorn, Siraitia grosvenorii, cogongrass rhizome, Mesona blume, chrysanthemum and other plants, and gathered the essence of Baicao. It is a must-have drink for home life and leisure travel.
Tiandi No.1 is one of the earliest enterprises to enter the vinegar beverage industry in China. In 2008, it was named "Top Ten Soft Drink Manufacturers in Guangdong Food Industry in 2008" and "Top Soft Drink Products in Guangdong Food Industry 10 in 30 Years of Reform and Opening-up" by Guangdong Catering Association. In 2009, the company's aged vinegar beverage was awarded the "Guangdong Food Industry Association Gold Award" by Guangdong Food Industry Association; On 20 1 1 the second Bev-Model award ceremony of China beverage industry, Tiandi No.1 competed with domestic and foreign beverage giants on the same stage and won three awards: R&D creativity award, brand growth award and advertising language award. The registered trademark of 20 12 "Tiandi 1No." was recognized as "China well-known trademark"; In 20 13, the company won the title of "five-year outstanding enterprise" in China beverage industry; In 20 14, giants such as Tiandi No.1, Coca-Cola and Ipoh won the title of "Outstanding Enterprises in China Beverage Industry Practicing Social Responsibility". After more than ten years of accumulation and development, Tiandi No.1 has developed into a well-known brand and market leader of vinegar beverage in China.
After more than ten years of brand precipitation, Tiandi No.1 has successfully transformed from product production to brand management. At the beginning of 20 10, Tiandi No.1 signed the TV series "Family with Children" with five stars, including Song Dandan and Zray, as spokespersons for Tiandi No.1 products, but "What to eat and drink? Nickname of heaven and earth! " Our advertising language is well known to consumers. 20 1 1 At the beginning of the year, Tiandi No.1 proposed "adding a dish and a fifth dish for health-Tiandi No.1", aiming to make Tiandi No.1 the "fifth standard dish" after fish, meat, vegetables and rice on residents' dining tables. 20 14 Company successfully created the innocent and lovely image of Sister Hawthorn through humorous advertising scenes. The slogan "I am Hawthorn's sister, can you try me?" It also gathered the brand and popularity foundation for the rapid promotion of the new product Baicao No.1 hawthorn vinegar beverage.
Since its establishment, the company has been positioned as a high-quality beverage manufacturer, focusing on healthy table drinks. For this reason, the company adopted brand management strategy, based on the Guangdong market, radiated the surrounding provinces, intensively cultivated, constantly promoted the concept of healthy dining table, and invested huge manpower and material resources to cultivate the vinegar beverage market, which has built a rapid growth in the past decade. Facing the future, Tiandi No.1 will always focus on "pursuing excellent quality, building a century-old brand and continuously providing customers with high-quality and healthy products", and strive to make Tiandi No.1 a comprehensive healthy beverage provider.
Tiandi No.1 Beverage Co., Ltd. is a joint-stock enterprise integrating R&D, vinegar beverage and other beverages production and sales. It has 65,438+00 wholly-owned subsidiaries, including Chengde Hongyuan Fruit Industry Co., Ltd., Shanxi Laochenyihao Biotechnology Co., Ltd., Jiangxi Tiandi No.1 Beverage Co., Ltd. and Jiangmen Branch of Tiandi No.1 Beverage Co., Ltd., with the main production base in Jiangmen City, Guangdong Province and the marketing management center in Victoria Square, Tianhe District, Guangzhou. After more than ten years of accumulation and development, Tiandi No.1 has developed into the largest leading brand of vinegar beverage in China.
Tiandi No.1 takes healthy table drinks as its product positioning and customer service as its orientation. Since the launch of 1997, Tiandi No.1 has successively launched mature vinegar drinks, apple vinegar drinks and apple vinegar drinks packaged in aluminum cans, which have stood the test of market and time and become a brand trusted by consumers. In recent years, in order to continuously meet the needs of consumers, health drinks such as Baicao No.1, Fengchong No.1 and Bama No.1 have been introduced. Market sales and brand reputation are among the best in the national sparkling vinegar beverage industry.