Advantages: 1 Simple and clear, easy to remember and spread by people. 2. Vivid and attractive: A good tourist slogan can attract tourists through vivid and attractive language, stimulate tourists' curiosity and interest, and thus improve the popularity and reputation of tourism products. 3. Highlight the characteristics: Tourism slogans can highlight the characteristics and highlights of tourism products, so that tourists can better understand the characteristics and advantages of tourism products, so as to choose tourism products more pertinently.

Disadvantages: Because of its conciseness and clarity, tourist advertisements may not fully express all the features and highlights of tourism products, and sometimes they may even be oversimplified. 2. False propaganda: In order to attract tourists, some tourism propaganda slogans may exaggerate the characteristics and highlights of tourism products, or even make false propaganda, which will bring bad experiences to tourists and affect the reputation of tourism products. 3. Language limitations: The language expression of tourism slogans is limited, which may not accurately express the characteristics and highlights of tourism products, thus affecting the choice and experience of tourists. 4. Limitations of communication channels: The communication channels of tourist slogans are limited, which may not attract more tourists.