CI: it is the abbreviation of Corporate Identity in English, and it is also called CIS in some documents. Is the abbreviation of Corporate Identity System, which literally translates into corporate identity system and freely translates into corporate image design.
VI, also called VIS, is the abbreviation of English visual recognition system. Its meaning refers to the unified visual recognition, standardization and specialization of all visible things in the enterprise.
Extended data:
CIS is generally divided into three aspects, namely, mental identity (MI), behavioral identity (BI) and visual identity (VI).
Enterprise concept refers to the values and cultural concepts recognized and observed by enterprises in the long-term production and operation process, as well as the business direction, business philosophy and business strategic objectives determined by enterprise values and cultural concepts. Corporate behavior identification is the behavior expression of corporate philosophy, including various internal and external behaviors of employees and various production and operation behaviors of enterprises under the guidance of ideas.
Corporate visual identity is the visualization of corporate ideas, which is expressed and conveyed to the public through corporate image advertisements, logos, trademarks, brands, product packaging, internal environment layout and factory appearance. The core purpose of CI is to convey corporate ideas and establish corporate image through corporate behavior identification and corporate visual identification.
Baidu Encyclopedia-Enterprise Identification System
Baidu encyclopedia-visual recognition