Taking institutional setup as an example, after the acquisition of National Westminster Bank, Royal Bank of Scotland merged all financial services of service companies and institutional clients into one department in order to provide one-stop services to corporate institutional clients and reduce the formalities and troubles for corporate institutional clients to handle business in the bank, so that any business needs of corporate institutional clients could be met in one department. This setting not only improves the efficiency of customer service, but also avoids the embarrassing situation of repeated marketing of customers by different business departments of commercial banks, so that cross-marketing of banking business can be well implemented in the system.
In view of the recognition of the former National Westminster Bank by retail customers in southern England and London, in order to reduce the panic and inconvenience of retail customers, Royal Bank of Scotland still retains the brand of National Westminster Bank in its retail business in southern England and London after acquiring National Westminster Bank.
Royal Bank of Scotland's consistent, ubiquitous and always considerate thoughts and actions not only won the trust and loyalty of its original customers, but also attracted a large number of new customers. Therefore, even if there is a snack-sized acquisition activity, Royal Bank of Scotland's customers have not lost, but are still increasing. It can be seen that there are no disloyal customers, only banks that are inconsiderate and unable to provide value-added services to customers. (1) Corporate and financial market business
The corporate and financial market business was established on the basis of the merger of Royal Bank of Scotland and the customer business department of the former National Westminster Banking Service Company, and it is also the business brand of institutional customers such as the largest professional service company in British commercial banks. As of August 2003, the number of British corporate customers served by this department was 75,000; Of the 250 large companies listed on the London Stock Exchange, 200 are clients of Royal Bank of Scotland and financial market business.
The main responsibilities of this service are: to provide comprehensive financial services to commercial, industrial enterprises and institutional clients in the UK, and to provide professional debt and risk management services to corporate and institutional clients around the world.
Service scope: All commercial and investment banking services required by enterprises and institutional clients, such as loans, capital settlement and settlement, debt management, bond financing, equity financing, etc.
Organizational structure: Corporate and financial market business consists of seven functional departments: corporate and institutional business, corporate business, commercial business, asset financing, equity financing, structured financing and financial market.
(2) Retail Business-Retail Banking Business-Royal Bank of Scotland
Retail business-Royal Bank of Scotland, acquiring the retail business network and brand of Royal Bank of Scotland before the National Westminster Abbey. The retail business under this brand is mainly concentrated in Scotland, where Royal Bank of Scotland is registered.
(3) Retail business-National Westminster Bank (Retail Bank-National West Bank)
This is the retail outlet and brand of the former National Westminster Bank. After the acquisition of National Westminster Bank, in order to reduce the impact of individual customers on the acquisition, Royal Bank of Scotland retained the retail outlets and brands of National Westminster Bank, which were generally accepted and recognized by retail customers, but adopted the standards of Royal Bank of Scotland in product manufacturing, service specification, marketing management, reporting system, personnel training and performance evaluation. Through the retention of outlets and brands, it not only successfully retained the original customers, but also further consolidated the advantages of Royal Bank of Scotland in retail business by improving services and increasing products.
(4) Wealth management.
Asset management business mainly includes two parts: one is private banking business, and the other is offshore banking.
Private banking: all kinds of financial services provided to wealthy individual customers with private wealth above a certain amount, including money market funds, stock investment, bond investment, bill investment, entrusted loans and other businesses. Through the value-added services of commercial bank experts, the demand for maintaining and increasing the value of individual customer assets is realized.
Offshore bank: refers to providing financial services such as investment consulting, investment funds, stock investment, bond investment, bill investment, entrusted loans and so on to customers outside the UK.
In the asset management business, Royal Bank of Scotland implements a multi-brand strategy. An important consideration is that when one of the brands has problems, it will not affect the business of the whole bank.
(5) Retail direct selling
Refers to the electronic banking business that directly serves customers through telephone and network. When Royal Bank of Scotland acquired National Westminster Bank, it was at the peak of the Internet bubble. In order to adapt to people's fascination with the network myth (that is, the network will replace the bank outlets), Royal Bank of Scotland established the direct retail business department. After the internet bubble burst, the bank retained the business department, which was mainly responsible for electronic credit card transfer and various online payment services.
(6) Royal Bank of Scotland insurance.
RBS Insurance is the insurance business brand of Royal Bank of Scotland, which is mainly responsible for insurance financial services such as automobiles at home and abroad. The institutions of RBS insurance business are mainly located in Britain, EU countries and Japan.
(7) Ulster Banking Group.
Irish subsidiary bank is a wholly-owned subsidiary of the former National Westminster Bank, and its business is mainly concentrated in Ireland. It is the third largest bank in Ireland, with more than 654.38+0 million institutional and individual customers, 200 branches, 33 business centers and 400 ATMs.
(8) Citizen Bank.
The American subsidiary bank is a branch of Royal Bank of Scotland in the United States. 1988 ~ 2003, American subsidiary banks merged 22 local banks, making the assets of banks reach 60 billion US dollars and setting up 855 branches in 6 states. Royal Bank of Scotland entered the top 20 commercial banks in the United States in 2003 and became one of the fastest growing commercial banks in the United States.