This party held in early July is still called 3 15, which not only has a sense of crossing the name, but also concerns. Instead of paying attention to the more popular 4s shops, oil changes, vehicle gears and other issues, we pay attention to Baojun 560, which has been discontinued.
SAIC-GM-Wuling, practicing the slogan of "what people need, Wuling must build", has become the founder of a variety of god cars. If Wuling Hong Guang is the magic car in the tool car, then Baojun 560 is the magic car of SAIC-GM-Wuling.
However, it is such a magical car. At the 3 15 party, it was reported that the gearbox had errors, jitter, abnormal noise, and even suddenly lost power at high speed, which seriously endangered driving safety.
At the same time, consumers report that the 4S shop repairs or replaces the gearbox assembly regardless of minor faults, and even replaces the gearbox up to three times a year, but the problem has not been completely solved.
Baojun is clearly aware of the problems in the gearbox. Baojun recalled more than 560 times, and the problem remains.
On the one hand, consumers are worried about the safety of vehicles, on the other hand, they are also worried about the high maintenance cost of gearboxes after over-insurance.
After the report came out, SAIC-GM-Wuling also immediately issued a statement, expressing great concern about the incident, and has set up a special working group and a special hotline to solve the problem for the owners as soon as possible, and promised to be responsible for the quality problems encountered by customers.
Wuling's attention and quick response to the incident are worthy of recognition. I hope Wuling can completely solve the problem for the owner as soon as possible.
Actually, Wuling's attitude has always been good. Even in unannounced visits, the performance of after-sales personnel is considered qualified. The maintenance and replacement of the gearbox has not been shirked, and the scheme of returning the car has been put forward, which is better than many joint ventures and luxury brands exposed in previous years. However, no matter how good the attitude is, it is useless until the problem is solved.
The exposure of the 3 15 party mainly focused on Baojun 560? In the DCT version, this was introduced by Baojun 560 in the later period, aiming at aligning H6 and CS75 to make up for the shortage of automatic transmission models. In order to maintain the advantage of cost performance, Baojun 560 adopts a dual-clutch gearbox, which makes the starting price of its automatic transmission model 654.38+00000 yuan cheaper than that of the same level with at gearbox.
In fact, Baojun doesn't trust this dual-clutch gearbox. Baojun 560 was discontinued less than a year after its launch in DCT, and the subsequent Baojun 530 and other models no longer used dual clutch after 20 18. Both Baojun and Xinbaojun switched to CVT, which completely avoided such failures.
At this time, the 3 15 party was named Baojun 560, which is not only to protect the rights and interests of these consumers, but also a way to gently sound the quality alarm for independent brands.
As a mass consumer product, automobiles play an important role in the national economy. In this year's market environment, it is obvious that the automobile market is mainly encouraged and supported.
Especially in the case that the market share of independent brands is below the warning line of 40% and only 32%, the choice of such models is not wide, and production has been stopped. The gearbox of subsequent models has been completely replaced, which can reduce the stimulation to the existing market.
At the same time, as a former magic car, the most mainstream 65438+ million SUV, Baojun 560 is very suitable to become an independent brand and sound the alarm of quality problems.
In the current market environment, on the one hand, it has become normal for brands to go up, on the other hand, the current market environment makes everyone afraid to let go of prices. As a result, the brand has been upgraded, the configuration has been upgraded, the size has been upgraded, but the price has not been raised.
How to ensure the design quality, quality control level, after-sales service and maintenance quality of vehicles under the condition of low gross profit margin has tested the cost control ability, management and marketing level of car companies.
Whether it is named by 3 15 or not, independent brands need to be prepared for danger in times of peace, or all brand building efforts will be wasted because of quality problems.
Porsche's design can't save Zotye, and its super-high configuration and cost performance can't save Magic Speed. Obviously, these vivid examples need not be repeated.
In fact, SAIC-GM-Wuling itself gave a good answer to how to upgrade the brand within a limited price range under the premise of ensuring quality.
The brand of SAIC-GM-Wuling does not mean heap configuration, but strengthens the unique selling points of each brand. The new Baojun brand strengthens the sense of technology and design, while the Wuling silver standard Capgemini emphasizes the luxurious interior atmosphere, and the new energy pays attention to individuality and cuts into life.
This has also become the direction of independent brand efforts at present. Geely's ICON, Hao Yue and Changan's UNI-T and PLUS series have all become the iconic models of their own brands.
After more than ten years' rapid development, independent brands have emerged with outstanding designs, technologies and products in recent years. At this time, it is even more important to keep the quality control and let the independent brands realize the real rise.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.