Speaking of CT4, we have to start from the predecessor ATS-L. Since 20 17, ATS-L has basically produced and sold only two low-profile models, technical and fashionable. After the sales strategy of "exchanging price for quantity" spread like wildfire, the lowest technical price of 20 18 has dropped to 200,000 yuan, and the market preference of ATS-L is increasing day by day, and even 16 has appeared in some areas.
Different from ATS-L, Cadillac directly set the entry price of CT4' s new car at 239,700 yuan, much lower than the previous generation's 273,800 yuan. Therefore, it is definitely not possible to convert ATS-L discount into CT4 at most that year.
On the other hand, ATS-L is not the latest product after the series is lengthened in China. Its prototype ATS was released in the United States on 20 12, while the new car was made in the second half of 20 14, so the competitiveness of the product itself has been discounted. In 20 17, the power system was upgraded after the change, which became a big selling point of ATS-L at that time.
On the other hand, CT4, a new car, was officially released in the United States at the end of 20 19, and sold in China soon after it was listed in the United States in 2020. The competitiveness of its products is far from that of ATS-L.
There is also a saying that CT4 is not actually the successor of ATS-L, and its direct competitor is not a medium-sized car of the same level, but a compact car with luxury brands, such as Audi A3 and Mercedes-Benz A-Class.
Previously, CT6 had competed with the medium and large-sized cars of BBA Sanli in this way, playing the slogan of "passing five levels (BMW 5 Series) and cutting six levels (Audi A6L)", which had an advantage in body size and configuration, and even gave people a feeling comparable to the flagship car of German Sanli, but the final result was not ideal. At present, the market terminal price once fell into the range of 300,000 yuan.
Unfortunately, CT4' s performance so far is also tepid. On the contrary, CT5, the "big brother" with stronger products, is more popular. In July, Cadillac sold more than 20,000 vehicles, including 4,223 CT5 vehicles, up 28. 1% from the previous month. This is the best luxury brand medium-sized car except BBA. The sales volume of CT4 is only 1 100, which is less than one-third of that of CT5, so it is reasonable to drastically reduce the price.
Only four months after listing, the price dropped to 50,000 yuan. He Xun Automotive believes that the "potential" of CT4 seems to be far from it. With the spring tide of the gold car buying season from September to June, the preferential margin of CT4 may hit a new high in the year.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.