University Campus Marketing Plan 1
I. Background
20__ Valentine's Day is coming, and the campus love atmosphere is strong. Valentine's Day has always been a good opportunity for catering industry to promote sales, and it is also a good opportunity to stimulate consumers and stimulate consumption.
Second, the theme of the event
Join hands with friends to make love sweeter.
III. Purpose of the activity
With the coming of Valentine's Day, we will attract consumers to our restaurant, improve sales performance and expand the brand's popularity and reputation among consumers.
Fourth, the active object.
Mainly _ _ college students, as well as teachers and their families.
Verb (abbreviation of verb) I-word duration
65438 February 2003 to 65438 February 2005
Location of intransitive verbs
_ _ University Erzu Friends Restaurant
Seven. Activity mode
Discount; Gifts; draw for a prize
1. During the promotion period, you can enjoy a 15% discount when you spend all your money in 50 yuan in this restaurant.
2. During the promotion period, designate a series of steak packages in our store, and get one for every three.
3. During the activity, anyone who dines in this restaurant can take part in the lucky draw and get a free snapshot when it reaches 100 yuan. (limited to 100 sheets)
Eight, advertising cooperation
1. Make an activity banner that says "Join hands with friends to make love sweeter" and hang it in a conspicuous place on campus.
2. Distribute leaflets.
3. Online publicity, post it in _ _ College, use Weibo marketing, and forward it to five friends with Weibo, so it is possible for 50 yuan to get a credit card.
Nine. Activity arrangement
(1) Preliminary preparation
Personnel arrangement:
1. One week before the start of the activity, the participants must be determined.
2. All employees involved should receive training before the activity.
3. Reasonably divide the work of relevant personnel.
Prepare corresponding publicity materials in advance, such as product leaflets, publicity banners, gifts, etc.
(2) Mid-term operation
1. Relevant personnel must be present on time.
2. Smile when facing customers.
The general manager should coordinate all aspects of work.
4. Maintain order at the scene.
(3) Late continuation
Investigate the questionnaires sent by customers, find problems in time and improve services.
X. Activity cost budget
Budget unit of promotion expenses: yuan
Serial number item amount
1 leaflet 40
2 Banner 50
3 photo 100
4 Questionnaire 20
5 Gift 200
Total (in figures): 4 10
XI。 accident prevention
Maintain the order at the scene and the problems caused by weather changes.
Twelve. Activity effect and forecast
This promotion is based on a comprehensive analysis of the arrival of Valentine's Day and the comprehensive advantages of friends' restaurants. Its implementation will certainly establish a good brand image of the theme restaurant of _ _ College, occupy the whole market of _ _ College, win the trust and recognition of the majority of students, and achieve the purpose of long-term commercial prosperity.
University Campus Marketing Plan II
I. Promotion theme
Live young, young or never young!
Second, the promotion time
_ _ _ _ _ _ _ _ _ _
Third, the promotion location
Sange Campus _ Campus Business Hall
Fourth, promote information dissemination.
_ _ Business hall SMS to inform campus telecom mobile phone users:
Dear students:
Hello!
College _ _ business hall will hold _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Users who participate in the event will have the opportunity to draw a grand prize-one black and one white mobile phone, and look forward to your arrival.
Verb (abbreviation of verb) promotion plan
1. During the activity, all campus users who buy _ _ mobile phones will be given portable travel speakers.
2. During the activity, all campus users who charge the phone bill of 50 yuan in the business hall can receive a beautiful gift with the bill for their own use only.
3. During the activity, users in the new campus will have the opportunity to draw a grand prize-a black and white mobile phone.
During the activity, users can get 1999 yuan for purchasing _ _ version of _ _ mobile phone at the terminal retail price of 1999 yuan, and then pre-deposit 1999 yuan for 200 yuan, in which the pre-stored 200 yuan phone bill will be returned in the month when they access the network, and the donated phone bill will be returned from the second month of the month when they access the network.
_ _ Version _ _ Mobile phone users can choose to enjoy 3G package or fly to Young39 yuan package. Then the campus telecom business hall is closed to the sale of _ _ mobile phones, and users who need to buy _ _ mobile phones can go to the electronic channels of _ _ manufacturers.
Intransitive verb promotion budget
Gift quantity and price:
The price of gifts is controlled at 10 yuan/copy, and the number of gifts is 1 1,000 copies.
Apple _ _ mobile phones are available in black and white, each with a market price of 4999 yuan.
According to preliminary statistics, the cost of gift money is about 20 thousand yuan.
University Campus Marketing Plan 3
I. Activity background:
Lei Feng spirit is the precious spiritual wealth of our Chinese nation. It encourages the healthy growth of generations of teenagers, and promotes the progress of social civilization and the improvement of social atmosphere. Campus is the cradle of teenagers' healthy growth, and Lei Feng spirit is the most important thing to advocate "moral education". On the occasion of Lei Feng's activity month, the Third Party Branch of the Department of Economics and Management specially organized and carried out the theme activity of "Learning from Lei Feng Community", aiming at further promoting Lei Feng's spirit, cultivating party member's excellent quality of caring for others and serving the society, and enhancing party spirit.
Second, the theme of the event:
Learn from Lei Feng and build a new style; Raise the flag and spread the spirit.
Third, the purpose of the activity:
The purpose of this activity is to cultivate and carry forward party member's spirit of helping others and do our best to repay the society. It also laid a solid foundation for activating campus culture, showing the full mental state of contemporary college students and enhancing their sense of social service and social responsibility.
Four. Activity object: party member, the representative of the third student party branch of the Department of Economics and Management.
Verb (abbreviation of verb) Activity time and place: March 13 _ _ community
Contents and forms of intransitive verb activities;
Maintain community public facilities, eliminate psoriasis, clean up the garbage on roads and green belts, and wipe public facilities.
Seven. Activity arrangement:
1. The person in charge of the internship department organizes the itinerary of the day, ensures the safety of travel and coordinates the distribution of members.
2. The organization department is responsible for arranging the activity site and making plans and handling measures in case of emergency.
3, the propaganda department is responsible for publicity and photo recording, do a good job of first-hand information.
Eight. Significance of the activity:
To learn from Lei Feng, the most fundamental thing is to improve one's own quality with the spirit of Lei Feng. Through the development of this activity, the spirit of Lei Feng has profoundly influenced and changed the mental outlook of our society, and the activity of learning from Lei Feng has increasingly developed into a voluntary and intensive civilization creation activity. Enhance students' awareness of serving and thanking the society, and strengthen the spiritual civilization construction of contemporary college students.
University Campus Marketing Plan 4
First, the background of Dragon Boat Festival activities
The annual Dragon Boat Festival is here again. How did it originate? What are the customs of Dragon Boat Festival? How are these customs formed? How can we have a meaningful Dragon Boat Festival? In view of students' strong curiosity, starting from students' interests, around the theme of "Dragon Boat Festival", guide students to enter bookstores, computer rooms and communities with their own problems. Through in-class study and reading exchange, students can understand the long-standing traditional culture of China, and experience the profound connotation of Dragon Boat Festival culture through organizing practical activities.
Second, the Dragon Boat Festival activities
Around the theme of "Our Festival-Dragon Boat Festival", from "The origin of Dragon Boat Festival?" "What are the customs of Dragon Boat Festival?" "How do you want to have a meaningful Dragon Boat Festival this year?" Starting from these three parts, we can provide students with the direction of activities, guide students to do it themselves, participate in it, explore independently, cultivate students' practical ability and cooperation ability, and effectively enhance their sense of identity with traditional festival culture.
The activity objectives can be summarized as follows:
1, carry out activities through various channels to let students know the origin and customs of the Dragon Boat Festival, understand the cultural connotation of the Dragon Boat Festival, and enhance their sense of identity with traditional festival culture.
2. Cultivate students' sense of cooperation and ability to obtain information in practice.
3. Cultivate students' enterprising spirit and set up lofty ideals and values.
Third, the activity time of the Dragon Boat Festival.
One week before Dragon Boat Festival (one week before the national legal rest day)
Fourth, preparations for the Dragon Boat Festival.
1, game AIDS (skateboarding simulating dragon boat, etc. );
2, making zongzi materials (lotus leaf, glutinous rice and pork belly, red dates, etc. pickled with soy sauce or red beans. , rope, scissors). Tools: pots, plates, spoons, chopsticks, scissors, disposable gloves, etc.
3. Preparation of art lesson plans and painting materials;
Verb (abbreviation of verb) Specific requirements for Dragon Boat Festival activities
1, combined with the actual situation, guide students to collect the origin of the Dragon Boat Festival and some interesting customs and habits through investigation, inquiry and online browsing, such as: Why do people celebrate the Dragon Boat Festival? Why do you eat zongzi on Dragon Boat Festival? Why do people make tabloids with sachets, bracelets and colored threads for children, so that students can feel the joy of festivals and experience the profound cultural connotation of traditional festivals?
2. Understand the making process and technology of Zongzi and the profound connotation of national culture.
3. By simulating the activities of "Dragon Boat Race", let the students feel the brave, tenacious and United spirit of the Chinese nation, and let the students realize the sublimation of the spirit during the competition.
Sixth, the specific activities of the Dragon Boat Festival
Series one: making tabloids
1, the origin of the Dragon Boat Festival;
2. The story of Dragon Boat Festival;
3. Dragon Boat Festival activities;
How do I want to spend the Dragon Boat Festival this year?
Series 2: Handmade Works
make dumplings
Series 3: Works of Art
I painted the Dragon Boat Festival (each class chooses 5 better works to show)
Series 4: Happy Games
In the activity class, a simulated dragon boat race was held.
Seven, Dragon Boat Festival activities steps
1, organizational preparatory stage-hold an organizational preparatory meeting.
Formulate activity objectives and detailed plans, and prepare materials and articles needed for activities;
2. Activity implementation stage-activity plan implementation
University Campus Marketing Plan 5
I. Background of the event
In order to welcome the 50th anniversary of huaihua university and the arrival of the 6th Campus Culture and Art Festival in huaihua university, as the youth spokesmen in the 2/kloc-0 century and college students in the new era, our v-8 team actively responded to the call of the Student Branch of the General League Branch of the Department of Economics and actively participated in the "Economic and Cultural Stand" activities. With the love of marketing planning and persistence in marketing management, our v-8 team resolutely participated in this ultimate management activity, challenging the youth self and creating.
Second, the purpose, significance and objectives of the activity
Our V8 team is a strong team. We joined forces to participate in this activity, aiming at challenging infinite youth! We hope that through this activity, while enhancing our own value, we can improve our teamwork ability, marketing management ability and make more friends.
Three. Target products and target markets
1. Target products: potted plants, wool, mp3/4.
2. Target market: all students in huaihua university, especially students with computers and girls in grades 08 and 07.
Fourthly, swot analysis.
Competitive advantage (strength)
1, potential blank market
Before determining the target product, we conducted a preliminary market survey. We found that there is no sales of potted plants and wool in the East Campus of Huaihua University, and there are often potential business opportunities in the blank market.
There is a great demand.
According to our investigation, at least 1/3 students in the East District have computers. These small potted plants have the functions of radiation protection and air purification, and most computer owners have the desire to buy potted plants. Many girls are willing to spend a few days knitting a scarf for their boyfriends. Many freshmen want to own their own mp3/4 or large memory memory cards.
3. Strong human resources.
The members of our v-8 team are from Economics Department (5 people), Humanities Education Department (1 person) and Mathematics Department (1 person). Before taking part in this activity, we all had several years of sales experience, and had strong self-management ability, communication ability and teamwork consciousness. Under the leadership of the team leader, our division of labor is clear but not absolute, and the personnel arrangement is flexible but not loose, taking the interests of the team as the interest!
Competitive disadvantage (weakness)
1, market uncertainty
In view of the fact that our main products are still blank in the university market, many students (that is, consumer groups) may take a wait-and-see attitude and affect their consumption decisions. In addition, due to the development of the times and the change of people's consumption habits, many students may disdain to patronize our small shops, resulting in the intangible loss of some consumer markets.
2. Ways to overcome shortcomings
With many years of sales experience and the wisdom of v-8, we have formulated a set of perfect solutions, focusing on a set of novel publicity and sales programs. For various reasons, I won't go into details here.
(3) Opportunities
As mentioned above, a blank market is bound to breed a lot of opportunities at the same time.
(4) threats
1, fierce competition
Due to the large number of teams participating in this competition, the intensity of the competition can be imagined.
2. The relative proximity of information.
Because the information between teams is almost closed, we can't know the information of other teams, and the information is invalid, so many unexpected accidents are bound to happen, and our preparations can't cover everything, which undoubtedly expands the risk.
In view of these situations, we should make more preparations and do more publicity to minimize the adverse effects of unexpected accidents. Sincerely, Shikai, I believe that with our joint efforts, we will be able to overcome all difficulties and win the final victory!
Through the above swot analysis, we firmly believe that our market positioning is correct and our target products are favored by students. We are fully prepared to seize the opportunity, seize the market and open up a broader market.
Verb (abbreviation for verb) Participants and personnel arrangement
Captain Tan Fangfang
Publicity Director Xu Finance Director Peng
Planning Director Yan Wool Director Xiao Jinhua
Wang Shuguang, director of bonsai, director of Liu Yanping Environmental Protection Bureau.
Remarks:
Tan Fangfang is responsible for all the daily work of the team, coordinating conflicts among team members, leading the team to unite and work hard, and assisting bonsai sales;
Mr. Xu is responsible for all publicity work and product delivery and distribution, and assists in wool sales;
Yan is responsible for all logistics and planning work, mainly responsible for the sales of digital products;
Peng is responsible for all property management and accounting, and assists in selling wool;
Xiao Jinhua is responsible for the main sales of wool;
Liu Yanping is responsible for the main sales of bonsai;
Wang Shuguang is responsible for the main sales of cakes in Wu Dalang.
Resources required by intransitive verbs
1. Salesperson: team members, 7 people.
2. Sales counter: 3-4 tables;
3. Sales funds: 50 yuan;
4. Relevant certificates: written certificates of the final management organizer.
Seven. Activity flow
(A) marketing peak
1. Negotiate with the merchant: reach an agreement with the merchant to pick up the goods and sell them for free, and then pay after the event;
2. Procurement: After a clear division of labor, all parties are responsible for the procurement and handling of related commodities, and ensure that the commodities arrive at the designated sales place before 8: 00 am on 15;
3. Sales:15th officially sold at 8: 30- 18: 30. According to the division of labor, do their jobs. Breakfast, lunch and dinner are served in turn, and the specific personnel transfer depends on the actual situation;
4. Summary: 15 Summarize and calculate the sales of the day at 8: 00 pm.
(B) the ultimate management
1.ppt and dv production: 165438+ 10/6-18, make our team's marketing achievements and strategies into corresponding PPT and dv, and select a commentator to participate in the final;
2. Prepare your speech.
Eight. Problems that should be paid attention to in activities
1. As the start-up capital is only 50 yuan, we can't use our own funds. Therefore, we must negotiate with the merchants, try not to cost or pay only a small amount of cash to pick up the goods, and also handle the return of unsold goods.
2. Occupy the sales point in advance, prepare the items on the table and make all the preparations.
3. The sales mid-team leader should take the overall situation into consideration and handle personnel arrangements flexibly.
Considering the influence of weather change, it is necessary to prepare umbrellas and change the sales strategy in time.