Summary of employee post promotion model essay 1
xxx？ During this period, the liquor circulation management department of our district earnestly performed its duties, publicized widely, fully implemented the liquor traceability system with the focus on standardizing the filing and registration, and focused on standardizing the liquor market order, in accordance with the requirements of the Measures for the Administration of Liquor Circulation of the Ministry of Commerce (Order No.25 of the Ministry of Commerce in XX)? Don't worry about wine? Therefore, strengthen the supervision and management of liquor circulation industry to ensure the prosperity and stability of liquor market. Now our district? xxx？ The work is summarized as follows:
I. Basic information
2 1 1 liquor circulation enterprises registered in XX years. Among them, there are 0/3 wholesale and retail enterprises, 0/64 retail enterprises and 34 catering service enterprises.
Second, the main work
1, leaders attach importance to the establishment of the organization.
Since the Suzhou Municipal People's Government issued the Notice on Announcing the Results of the Fifth Batch of Administrative Examination and Approval Items (Su [XX]2 1), the leaders of the District Bureau of Commerce attached great importance to it and established a leading group for the management of liquor circulation in the whole region.
2. Make plans and define tasks.
According to the requirements of the Measures for the Administration of Liquor Circulation, the work plan of liquor circulation in Yongqiao District was formulated to improve the initiative, pertinence and effectiveness of liquor circulation market rectification. Focusing on the objectives and tasks, operation mechanism, management scope, operation management mode, safeguard measures, strengthening leadership, etc., from the reality of the whole region, this paper puts forward operational work opinions. In particular, by strengthening leadership and division of labor and cooperation, members have defined specific job responsibilities, which has created an atmosphere and laid a foundation for forming a joint effort to promote the standardization of liquor circulation management in our region and purify the liquor circulation market.
3. Go deep into the grassroots and conduct research.
According to the actual situation in our district, Yongqiao District Bureau of Commerce has decided to press? First downtown, then town, first wholesale, then retail? First of all, starting from the wholesale enterprises in urban areas, the basic situation of liquor production and wholesale enterprises was thoroughly investigated and registered. In the hottest summer, Yongqiao District Bureau of Commerce organized capable personnel to go door-to-door to investigate the information of liquor circulation enterprises in our district.
4. Widely publicize and create an atmosphere.
In order to ensure the normal and orderly development of liquor circulation management in our region, increase the publicity of the Measures for the Administration of Liquor Circulation, and further improve the profound understanding and knowledge of the Measures by liquor wholesale enterprises, retail enterprises and consumers, our region has distributed 3,000 liquor leaflets and brochures. Widely publicize the significance of strengthening the management of liquor circulation, make the broad masses of people a household name, create an atmosphere of * * * observing the provisions of the Measures, and lay a good foundation for effectively carrying out the management of liquor in Yongqiao District.
5. Administration and registration according to law.
Liquor business registration is one of the key points of liquor supervision. In order to do a good job in registration and improve the registration procedures, Yongqiao District Bureau of Commerce has clearly defined the business qualifications, application materials, procedures and time limit, and implemented sunshine operation. In the registration of measures, we have a special person in charge, set up an account, and do a good job in issuing, collecting, registering and keeping the attached pages. Enterprises without liquor wholesale license shall not issue attached documents, so as to avoid confusion and loss of control.
Third, the existing problems and suggestions
Liquor circulation management involves a wide range, with many points and many lines. As this work has just started this year, due to various reasons, the existing problems are also prominent, mainly including:
First, the implementation of liquor business registration system and business traceability system is a basic and key work of liquor circulation management, but it is by no means the whole management work. A lot of work is the daily supervision and management of alcohol circulation, which is a long-term work.
Second, it is suggested to train all the existing liquor managers, improve the ideological quality of administrative law enforcement personnel, and earnestly establish correct management concepts and service ideas.
Fourth,? Twelfth Five-Year Plan? The working idea of the Measures for the Administration of Liquor Circulation in 2000 is the first departmental regulation on liquor supervision issued after the establishment of the Ministry of Commerce. It is a brand-new job to implement the registration and filing system and traceability system of liquor business, which has strong policy and wide coverage. This requires us to do this work seriously and actively and steadily promote the management of alcohol circulation. Specific practices:
First, further intensify publicity, raise public awareness of the importance of strengthening liquor circulation management, improve the consciousness of liquor operators to implement relevant national policies, and ensure the health and safety of the liquor circulation market in our city.
The second is to further standardize the liquor business behavior, strictly implement the liquor registration and traceability system, and continuously strengthen management. Enterprises with unclear sources, unclear channels and incomplete procedures should be rectified in time to guide enterprises to continuously improve and standardize management. Ensure the quality and safety of alcoholic commodities trading, ensure the authenticity, integrity and traceability of alcoholic commodities trading information, establish and improve alcoholic commodities safety credit files, and actively promote? Don't worry about wine? Engineering.
The third is to focus on special actions to crack down on illegal activities of manufacturing and selling fake and shoddy alcohol. ? Twelfth Five-Year Plan? During this period, Yongqiao District will organize relevant law enforcement departments to focus on cracking down on the production and sale of counterfeit and shoddy alcoholic commodities in urban areas. Check the name, raw materials, alcohol content, price, factory date, manufacturer and address of the wine. Strictly investigate and deal with the sale of liquor and bulk liquor without production license, and prevent counterfeit and toxic fake liquor from flowing to the market.
Fourth, actively carry out? Assured wine demonstration shop? Project, the establishment of alcohol commodity credit files, record the credit status, good credit, bad credit and product credit information of various distribution enterprises, establish credit supervision and early warning mechanism of dishonesty, and establish the glory of excellent enterprises.
Summary of the working mode of employee post promotion Part II
Time still follows its eternal law, and another year has become history. Just like many years in the past, it has become a * * * year of history, and there are also many good memories and many regrets. 20xx is an eventful year for liquor industry. Although the impact of the global financial crisis is gradually weakening, it will take some time for the overall economic recovery to be excessive. The adjustment of liquor consumption tax by the state also caused a period of turmoil in the industry, followed by a nationwide crackdown on drunk driving and a local prohibition of alcohol, which made the liquor industry even worse. In such a bumpy year, we stumbled all the way, joy and sadness, * * * and helplessness, confusion and emotion, really infinite.
Review and analyze regional sales performance.
(A), performance appraisal
1, the total cash payment for the whole year 165438+ ten thousand, exceeding the tasks specified by the company;
2. Successfully develop four new customers;
3. It laid a foundation for the operation of the key regional market in southwest Shandong centered on Jining;
(2), performance analysis
1. Although I have completed the cash distribution task stipulated by the company, I am still far from my goal of 2 million yuan. The main reasons are:
A. The positioning of key markets in the first half of the year was not clear and firm, and Pingyi was the first one. However, due to the particularity of Pingyi market (local protection) and later the focus of dealers shifted to beer, my original intention was finally changed. Secondly, I am optimistic about Surabaya market. Although the market environment is very good, but the cooperation of dealers is too poor, I gave up. Until later chose Jinxiang? Tianyuan non-staple food? It's almost the end of the year!
B, the speed of new customers is too slow, and the quality of customers is poor (mostly small customers with small strength);
C, the company's service lags behind, especially the delivery time, which not only affects the market, but also affects the sales confidence of dealers;
2. Explore new customers. Although four new customers have been implemented, they are still two short of the six goals set by myself, and three of these four customers are small customers, and the sales volume is also very average. This is mainly caused by my own subjectivity, and I don't pay much attention to customer quality in order to pay back the money. As the saying goes? Choice is more important than hard work? , dealer? Strength, connections, distribution ability, cooperation, investment awareness? And so on, directly determines the market operation.
Our company has been operating in Shandong for three years, and the mistake in these three years is that it has not been done? Focus, focus? Therefore, drawing lessons from previous years, I personally put the search for key markets into my routine work this year, and finally decided to operate the Jining market with Jinxiang as the core in June 2009 +065438+ 10. After two months of market operation, we have also explored some experiences, laying the foundation for next year's operation.
Second, personal growth and shortcomings
With the care and support of company leaders and colleagues, in 2009, I personally made great progress in business development, organization and coordination, management, etc., but there are also many shortcomings.
1, and the self-regulation ability of mentality is enhanced;
2. The ability to learn, predict and control the market has been enhanced;
3. The ability to deal with emergency problems and grasp the psychological state of others has been enhanced;
4. The overall market awareness needs to be improved;
5. The management experience of the team and the operation ability of the overall regional market need to be improved.
Third, mistakes and shortcomings in the work.
Pingyi market 1
Although local protection is serious, we still have a certain market through the coordination of relations and the low-key operation of the market. Moreover, through a period of market proof, the special songs developed by dealers still cater to the consumption of rural markets. Before the off-season, because I failed to communicate effectively with the dealer and the service was not in place, the dealer finally focused on beer. What's more, the agent took another liquor-Yimeng fellow villager, and the manufacturer's support was quite strong, which was even more diluted for us.
2.Surabaya market
Although there is something wrong with the dealer's personality, the market environment is really good (there is no strong local brand and no local protection-), and the hotel operation of Shili Wine Lane for more than a year has certain market favorable factors, and later it expanded the circulation market, and the market response is very good. The mistake is that the distributor was not suppressed in cost in advance, and then the management was unbalanced, which eventually led to the failure of cooperation and fell short. The key is that my personal wrist is not hard enough, my foresight is not enough, and my reaction is not fast enough.
3. Tengzhou market
Tengzhou's market foundation is still very good, but the dealers' investment awareness and company management are so poor that after we quit, the market declined seriously. My mistakes in this market are as follows:
(1), failed to guide dealers to operate the market according to our ideas, and relied too much on manufacturers;
(2) Failing to find suitable other potential high-quality customers to supplement at an appropriate time;
4. Among the new customers I visited in the whole xx year, 10 had a strong intention, and most of them visited the company. But in the end, it was rarely implemented, because the late tracking was not in place, and I lacked confidence and wasted a lot of resources!
Fourth, some old market work and problem solving years ago.
Because we didn't grasp the market well in the past and didn't control the cost effectively, there was a problem of cost contradiction in the market before 10. After consultation with the company leaders, to? * * * Development? For the principle, take a policy of persuading one place and one place? Policy, aiming at different markets to solve.
1. Tengzhou: Although the company has expenses, it must pay back the money, and both parties can accept and understand the settlement in the form of multiple goods;
2. Weishan: make your own packaging and bottles, and sell them at the company's expense as drinks;
3. Surabaya: Tongteng Prefecture
4. Yicheng: Not yet solved.
Through the above methods, the market problems have been solved one by one. Although there were some conflicts in the early stage, they were accepted and operated smoothly, which completely solved the psychology of relying too much on manufacturers before.
Verb (short for verb)? Office plus dealer? Operation mode of operating regional market
According to the actual situation of the company and the market situation in recent years, we have been exploring a shortcut to operate the market, which really reflects? Office plus dealer? Efficiency of operation, but the following conditions must be met:
1, the market environment is better, even if it is not too good, it can't be too bad, for example, the local protection is too serious and the place is too strong;
2. The quality of dealers must be good, such as? Strength, network, distribution, cooperation? Wait;
Specific matters related to the operation of the office:
1, management office, personnel localization;
2. Popularization of products, mainly aimed at mid-range consumers;
3. Channelized and personalized operation, focusing on circulation channels and focusing on major customers;
4. Focus on supporting first-class business, and the office truly reflects the role of joint marketing;
Six, some suggestions to the company
1, strengthen the hardware investment of the product and give people the first impression of the product? Value for money, value for money? The feeling of;
2. Improve various rules and regulations and salary system, and give full play to the subjective initiative of personnel;
3. Concentrate superior resources and focus on the model market;
4. Pay attention to the shaping of brand image.
In a word, the achievements in ***x years are good and bad, and they have all become history. It will be a brand-new ***x year to greet us. Standing on the threshold of ***x years, what we see is hope, bumper harvest and fruitful results!
Summary of the working mode of employee post promotion Part III
Xx years have passed quickly, and I will meditate at my desk. In the past year, as the head of the city marketing department, I put Deng Xiaoping Theory and? Theory of Three Represents theory? Under the guidance of important thoughts and the correct leadership of the bureau (center), we will conscientiously implement the principles and policies issued by the higher authorities, and always adhere to the principle of taking economic benefits as the center and taking? Decisively build a network? For motivation, to fight for it? Three satisfied? , strengthen the management of the department, down-to-earth, continuous learning, and work together with the department employee Qi Xin to better complete the indicators and tasks issued by the company, and take the initiative? Marketing manager? Transformation. Now I will report my work, thought and study in the past year as follows, please review it:
First, focusing on economic benefits, we have successfully completed various objectives and tasks.
1, down-to-earth, to ensure the completion of the target task.
With the deepening of network construction, visiting salespeople will be transferred to account managers. How to accomplish the objectives and tasks of the department without affecting the sales volume in this functional transformation is a problem that I have been thinking more about this year. Under the correct leadership of the bureau (center), I led the staff of the department to change their ideas and learn from Shanghai Tobacco People. Keep pace with the times, forge ahead, dare to be the first and strive for first-class? In line with the strict implementation of the marketing department's sales strategies, while deepening services, down-to-earth to ensure sales.
First, make a reasonable marketing plan, scientifically and reasonably decompose the departmental tasks to each account manager, which improves the enthusiasm of account managers; And use the morning meeting to summarize the arrangement, ask the account manager to compare the changes of the customer's sales cycle at any time, help the customer clean up the inventory during the visit, seize the promotion opportunity to increase publicity, replenish the goods in time and other measures? Don't miss the sales opportunity? Taking this as the slogan, by refining every link in the sales work, the function of sales visitors will not be changed, and the sales volume will not be affected: in June this year, the total sales volume was 30,565,438+09.265,438+0 boxes, accounting for 99.465,438+0% of the plan, an increase of 2,857.07 boxes over the same period last year.
2, grasp the implementation, make great efforts to do a good job in brand cultivation.
(1) With the continuous reorganization of industrial enterprises and the continuous streamlining of brands, the contradiction between supply and demand in the current market is becoming more and more prominent. I deeply realize that to solve this problem, we must cultivate and promote the target brand. According to the bureau (center)? Three directions, two key points? It is required to lead the department staff to grasp the target brand promotion, do a good job in brand replacement and new brand communication, focus on IT through unified publicity, zero-package communication, focus on IT in the morning meeting every day, select key business households to expand their influence and customer inventory through promotional activities, and require account managers to do a good job in explaining from the perspective of customer interests, bring industry information to business households, and make them change their concepts and interactively do a good job in brand cultivation.
Through this series of positive work, make? Fashion macro sound? 、? Sweet red plum? When the brand change was successful? Covering the Red River? , reduce market pressure and improve customer satisfaction. The former has increased from the original 1548 to the present10642; ? Red and white cover the sky? The spread rate is above 90%, and the spread rate of other target brands also meets the requirements of branches and bureaus (centers).
(2) Strengthen the promotion of key brands. Key brands are the support of the company's interests. As a city marketing manager, I always aim at promoting the sales of key brands, and ask account managers to integrate key brands into daily visits and customer analysis, and publicize them in time. Not only that, but also require account managers to be familiar with the gross profit of each brand, publicize high-margin brands in a targeted manner, and create greater economic benefits as much as possible. From June 1 to June 10, departmental profits accounted for 44.79% of the whole company.
Second, want? Decisively build a network? As a driving force, pay close attention to basic work and improve service quality.
1, strict requirements, improve the quality of basic work.
I deeply understand that Shanghai Net Construction? Fine, rigorous, solid and innovative? Our style runs through all aspects of our work. Therefore, first of all, I strictly demand the standardization and normalization of my own marketing reports, morning meeting records and other basic work, improve the quality through continuous learning and summary, and lead the whole marketing department to do a good job in network construction, so that the basic work level of Jiang Yan Marketing Department will always be in the forefront of the city, and it will be well received by the provincial and municipal network construction inspection.
2. Do a good job in the preliminary work of telephone ordering and the promotion of electronic settlement.
As a city marketing manager, I dare not relax the promotion of telephone booking and electronic settlement for a moment. Lead the account manager to collect the basic information of customers, maintain the information of cigarette sales system and ensure the normal operation of telephone ordering software. Take in-depth and meticulous publicity work, attract tight brands, patient and thoughtful services and other measures to vigorously develop electronic settlement. Up to now, 604 online withholding households have been developed, and the 40%(600 households) index issued by the bureau (center) has been successfully completed. At the same time, we should actively feedback the problems existing in settlement, strengthen contact with banks, do a good job in customer ideological work, and strive to improve the success rate of settlement.
3. fight for it? Three satisfied? , vigorously improve the quality of service.
From sales-oriented to customer-oriented, the functions of the marketing department have undergone fundamental changes. Deeply realize that customer relationship management is the key to improve the quality of network construction, lead the account manager to handle the relationship with customers anytime and anywhere, and advocate? Happy to serve others? Our service concept is sincere for customers: on the one hand, actively cooperate with factories to carry out brand promotion activities, feedback sales information in time, and let salesmen of various factories cooperate happily; On the other hand, try our best to solve problems for retailers, properly handle customer service conflicts, and make business households closer to our hearts. At present, the average score of customer satisfaction survey in urban areas is above 70. Most of them are dissatisfied with the shortage of tight brands and profitability, and no one is dissatisfied with our employees.
4. Strengthen the combination of exclusive marketing to ensure the implementation of exclusive marketing.
Realize? Decisively build a network? The goal of exclusive marketing is the key. As the host of the exclusive marketing meeting, I hold an exclusive marketing meeting once a week in strict accordance with the company's requirements, exchange information with the leaders of the call center, inspection squadron and distribution center, and make records, analysis, measures and results. Usually keep close contact with all departments, deal with emergencies in time, and make? Have questions and answers? System, really find problems and solve problems. Establish? Full-time monopoly Consciousness, require the account manager to provide the inspector with the market information in his management and service in time, cooperate with each other, purify the market and improve the market share.
Third, strengthen internal management and promote the transformation of account managers.
Strengthening management, standardizing the behavior of account managers and ensuring that the work is in place are also my priorities this year. The renewal of ideas is the primary factor. First, I will convey the relevant knowledge I have mastered to the account manager through various forms, so that all employees can change their concepts and cultivate their work consciousness; Secondly, through follow-up, market investigation, usual work investigation and other forms, standardize the visit behavior of account managers, analyze the highlights and shortcomings of each account manager's work, publicize the highlights and guidance, and improve the professional quality of all employees as much as possible.
In order to make the account manager's visit really valuable, I followed up to find the most suitable way to visit. From the initial daily average of 40 visits to the current daily average of 40 visits, the emphasis has been divided, which not only ensures the daily visit frequency of account managers, but also reduces the fatigue of account managers' speeches, eliminates superficial phenomena and improves the quality of visits. It is emphasized that account managers in Linjiang area should do a good job in customer transfer management while improving the quality of visits. Require the catering team to vigorously develop new markets and reduce market blind spots when the service of visiting and selling old customers is in place; Pay attention to customer complaints, especially strengthen management in tight distribution, and combine it with the work quality of account managers. If verified, hell to pay. Strengthen self-supervision, make reasonable daily, weekly and monthly work arrangements for all departments, supervise each other, and make the work gradually develop into procedures. Through a series of management measures, the account manager basically knows what to do and how to do it.
Fourth, strengthen study and improve quality.
I know. Network construction should learn from Shanghai? , not only study? Shape? More importantly. God? , to reach this height, really become? Marketing manager? 、? Account manager? It is important to keep learning and accumulating, and improve the comprehensive professional quality.
To this end, I made a departmental meeting every Friday, which mainly included sending documents, market analysis and learning business knowledge. The establishment of this fixed mode has improved the comprehensive quality of all employees and cultivated good study habits. Through these measures, our department has a higher sense of hardship, improved its quality and strengthened its study habits. I also use my spare time to learn about the industry trends through the internet and magazines, learn to collect marketing knowledge, learn while doing, and study hard for reference? Marketing manager? Transformation.
Five, love their jobs, law-abiding, played a vanguard and exemplary role in party member, and enhanced the cohesion of the department.
In my opinion, only when a person has great enthusiasm for his own enterprise and the work he is engaged in can he give full play to his potential, create greater value for the enterprise and find pleasure in his work. I just hold this mentality to face the work and enterprises, strictly demand myself according to the functions and responsibilities of the marketing manager, and do my job wholeheartedly; When personal interests conflict with the interests of the company, give up personal interests without hesitation. In view of the fact that there are more female employees in the urban marketing department, I correctly handle the relationship between them. First of all, set an example, abide by various rules and regulations, and play a good leading role; Those who violate the principles will never cover up or deal with them correctly, but actively help and support them when they are in trouble.
Through such measures, a disciplined, objective, fair and humanized departmental rule will be branded in everyone's mind, and the behavior of all staff will be standardized, so as to enhance the cohesion of the team and enhance the overall combat effectiveness. As the head of the first-line sales department, five prohibitions? More importantly, I have never received any gifts from the factory, and I am worthy. This year, I officially became a glorious party member from China. As an excellent party member, I have been demanding myself with high standards, being honest and self-disciplined, which has played a pioneering role in party member.
Sixth, the existing shortcomings.
Keep learning, but be a qualified one? Marketing manager? There is still a certain distance; Do things seriously but do not think carefully; Energetic, but less innovative.
Seven. The direction of future efforts
1, continue to strengthen the study, heavy? Connotation? Take the initiative to transform and meet the challenge; 2. Strengthen thinking ability and think more about methods and ideas at work; 3. Strengthen the ability of organization and coordination; 4. Lead employees to improve service level, help customers make profits and improve customer loyalty; 5. Continue to strengthen the cultivation of target brands.
If you don't know enough about the above work, please correct me and help. I will work harder in the future, lead a good team, and create our beautiful life with our honesty, diligence and wisdom in the historical process of Ziyang tobacco's leap-forward development.
Guess you are interested in:
1.
2. Work promotion work summary model essay
3. Work promotion work summary model essay
4. Promote the summary model essay.
5. Employee promotion personal work summary model essay
6. Personnel management and promotion work summary model essay