L 'Oré al Paris is committed to using the latest technology to create luxury products for consumers around the world. After 1 10 years of scientific research and innovation, L 'Oré al Paris products cover five categories: skin care, makeup, hair care, hair dyeing and men's hair, refreshing and leading the beauty from fingertips to hair tips in all directions.

The brand declaration "I deserve it", which was born in 197 1, has become a widespread slogan for women's empowerment around the world. L 'Oré al Paris, with its spokesperson "Dream Team", broke the stereotype of modern women and explained the beauty of diversity through women of different races, cultural backgrounds and ages.