Swatch Group Mo Lifeng Group Louis Vuitton Group Rolex Group
In addition, there are some other independent watch brands.
Sample group
Headquartered in Bern, Switzerland, it is the largest watch manufacturer and distributor in the world. Retail sales account for 25% of the global share.
Swatch has 160 manufacturing centers around the world, mainly in Switzerland, France, Germany, Italy, USA, Virgin Islands, Thailand, Malaysia and China.
It owns dozens of major watch brands, among which Omega Omega, Tissot Tissot, Longines, Rado Radar, CK(Calvin Klein) and Swatch are well-known. There are also Flik Flak, Mido Mido, Breguet, Hamilton Hamilton, Certina, Blancpain, Glashutte Glashü tte, Leon Hatot and Jaquet droz.
Swatch's story began at 1978, when the Swiss watch industry was under great pressure from Japanese competition. Dr Ernst Tomke was ordered to take countermeasures and asked his technicians to develop a quartz watch that is better and slimmer than Japanese watches. Half a year later, the watch core department of SMH Group made a prototype only 2 mm thick, which was the thinnest quartz watch in the world at that time. The final mass production model, minus 5 1 parts, has its surface hidden in a waterproof rubber shell. Besides, it is shockproof, durable and, most importantly, low in price. They called it Swatch in March 1983, and since then it has become the best-selling watch in the world.
Swath, the "S" in the name not only represents its origin in Switzerland, but also contains the meaning of "stopwatch", that is, people can own two or more watches at the same time as fashion. Swatch is not only a new type of high-quality watch, but also brings people a brand-new concept: the watch is no longer just an expensive luxury and a simple timing tool, but a "fashion to wear on the wrist".
Richemont Group (Richemont)
Swiss luxury company, founded by South African billionaire Anton Rupert in 1988. The company is involved in four business areas: jewelry, watches, accessories and fashion. Since 2004, it is the second largest luxury company in the world in terms of turnover, ranking between LVMH and PPR. The main watch brands under the Group include:
Cartier Co., Ltd.: jewelry, watches, etc.
Van Clive &; Yabao): jewelry, watches, etc
Piaget: Jewelry, watches, etc.
Vacheron Constantin: Watch
Lange (A. Lange &; watch
Jaeger-LeCoultre: A watch.
Panerai watch
International Watch Company: Watches
Pomei and messer: Look.
Montblanc: pens and watches
Alfred Dunhill: Clothes and watches
Brief introduction of LVMH group
Moet Hennessy-louis vuitton (LVMH Group) was formed by the merger of louis vuitton, a world-famous leather company, and Moet Hennessy, a wine family, in 1987. It has more than 50 brands and is the largest boutique group in the world today. The main business of the group includes the following five areas: wine and spirits (wines &; Spirits), fashion and leather products (fashion &; Leather goods), perfume and cosmetics (perfume &; Cosmetics), watches and jewelry (watches &; Jewelry), boutique retail (selective retail).
Relying on the brand development strategy and the expansion of international retail network (the total number of global branches exceeds 65,438+0,700), the Group has developed rapidly since its establishment in 65,438+0,987, with more than 59,000 employees, 68% of whom are located outside France. Among them, watch brands mainly include:
TAG Heuer: Established in 1860, specializing in clocks and watches.
Zhenlishi: founded in 1865, mainly engaged in clocks and watches and timers.
Dior: founded in 1985, mainly engaged in watches and writing supplies.
Fendi: Founded in 1925, it specializes in clothing, leather goods and watches.
Fred: Founded in 1936, it specializes in jewelry, high-end jewelry and watches.
Chaumet: Founded in 1780, it specializes in jewelry, high-end jewelry and watches.
Omas: founded in 1925, specializing in writing supplies.
Rolex group
With a history of nearly 100 years, Rolex Group is currently the second largest watch company in Switzerland, with annual sales exceeding 2 billion Swiss francs and 3,700 employees in Switzerland. The composition of the group is very "elite"-only Rolex watches and their brother Tudor watches are produced, which has been the best seller in the world for many years. These two famous brands make Rolex Group the largest luxury watch manufacturer in Switzerland. Every year, half of the total gold used for production in Switzerland is used for finished watches of Rolex Group.
For those enterprises that want to maintain the status quo of the watch industry, Rolex is undoubtedly the "mainstay" to resist the wave of merger: Rolex Group, which has no intention of annexing and expanding, represents the view that a large number of enterprises resolutely maintain tradition and independence.
Other independent watch brands
Patek Philippe
Patek Philippe, the world famous watch, is referred to as PP for short. Undoubtedly, it is recognized as the best brand in the world and is known as "the blue-blooded aristocrat in watches". PP is not famous for its complicated movement or gorgeous appearance. Even its men's watch shell is rarely inlaid with any diamonds or precious stones, but it always insists on self-made movement and limited production, and is born with a refined and restrained aristocratic temperament. Therefore, PP cannot be worn with money. Those "local tyrants" who wear Huang Chengcheng's gold rings and necklaces and often go to saunas and karaoke bars are not worthy of PP at all. The wearer should be a successful person with certain temperament and grace, elegant speech and "aristocratic spirit" to wear it. PP is immune to big rings, bracelets, necklaces and other jewelry. Putting these things together with PP is always incongruous, so when wearing PP, you should avoid wearing these tacky things. The price of PP is more than 6.5438+10,000 yuan, and the entry level is about 39 19110,000 yuan.
Audemars piguet
Looking at the world watch industry, Audemars Piguet's exquisite watchmaking skills and innovative ability are undoubtedly worthy of the reputation of top watch factories at home and abroad. In the 10th Paris Globe Watch Exhibition held in 1889, Audemars Piguet's Grand Complication watch was exhibited, and its exquisite design caused great repercussions, which made it famous internationally and established its lofty position in the watch industry. Now, under the leadership of the fourth generation children of Audemars Piguet, Audemars Piguet has made remarkable achievements, won the admiration of watch connoisseurs and collectors, and become one of the top ten famous watches in the world. Many watch fans are fascinated by Audemars Piguet's complex performance watches, but when it comes to which of Audemars Piguet's many styles is the most famous and popular, the royal oak watch with octagonal surface may be the most attractive watch. Compared with the amazing value of the Eight Kings of Audemars Piguet, the Royal Oak Watch not only looks approachable, but also hides a legendary story worthy of repeated chewing behind the unique shape of the Royal Oak, which was an epoch-making initiative.
When Audemars Piguet introduced the Royal Oak Watch of Royal Oak in 1972, it caused a wave in the field of watch design and manufacture. First, the unique octagonal shell and its revolutionary exposed screw design have broken the unwritten rule that the watch industry has followed for decades: all operating parts must be hidden, so royal oak has influenced the design style of watches all over the world, becoming an immortal treasure of watches, and even today it is still one of the representative works of Airbnb. Secondly, Royal Oak is the first stainless steel watch in the top high-end watch factory. The unheard-of price of only 3,300 Swiss francs shocked the watch industry and created a precedent for high-end watches to enter sports watches. The octagonal shell of Royal Oak, combined with screw locking and round bezel, is a typical image of sports watch. The third is the big curved surface design of the Royal Oak (mm, by the standards of that year), the Portugieser big Portuguese watch of the world, and the recent Luminor of Panerai, which are called the three major drivers of the big curved surface watch trend.
Amy Morris Lacroix
1975, the first watch named after Amy was born, which was deeply loved and gradually spread all over Eurasia. The parent company of Amy Watch Factory, Swiss Dachang Foreign Firm, is also listed as an agent. Emmy watches are guaranteed to be 100% made in Switzerland. The positioning should be completely aimed at consumers' appetite, completely in line with the trend and completely close to the pulse of the times. Their production adheres to the tradition of Switzerland, but with the help of the latest technology, the products they ordered are constantly improving.
Since 1989, Amy has been constantly improving the quality of machinery and equipment to ensure that Amy watches keep pace with the times. Emmy watches are completely close to the pulse of the market, with impeccable appearance, functions and standards close to first-class brands. At present, the products are mainly made of steel or gold plating, which can meet the needs of people from all walks of life. 1April 1997, Amy won the prize. In a survey published by German Market Intern magazine, Amy won the [Best Watch of the Year] award in the middle-priced watch category (the price range is 500 to 1 499 marks), and her score is far from her arch-rival. This award is a positive affirmation of Maurice Lacroix.
Tittoni plum blossom
This is a typical Swiss traditional watch factory. Since 19 19 was founded in Glinken, Switzerland, it has been passed down for three generations, and it is a rare independent family watch enterprise. We have been sticking to the field of automatic mechanical watches for many years. One of the proudest features of this company is that 95% of its products are highly accurate mechanical watches. Meihua Watch has always adhered to the attitude of "quality first", focusing on the production of exquisite, reliable and durable mechanical watches, and has established the image of "the image of mechanical technology" in the world. Its company's advertising slogan "model of mechanical art" clearly emphasizes its professional position in the field of producing mechanical automatic watches. Plum Blossom Watch is a Swiss brand that entered China earlier. Over the years, it has won consumers' unique trust in plum blossom watches with its stable quality of "accuracy, reliability and durability" and established its lofty position.