More than half of 20 19 has passed, and the downward trend of domestic auto market is still continuing, and anxiety is spreading among auto companies. Car companies that used to be good at marketing have achieved good results through publicity and packaging. Nowadays, consumers are waiting for money, and major brands have accelerated the iteration of product update and tacitly adopted the breakthrough strategy of product first. In this process, the steady product strength of Korean brands has become a booster for its steady progress.

20 19 forms a diversified product matrix. Dongfeng Da Yue Kia is the year of products, and important products appear at major auto shows. In March of this year, a new generation of Zhipao ushered in the 1.4T model. Subsequently, a new generation of KX5, 20 19 Freddy and a new generation of K3 went on the market one after another. At the Chengdu Auto Show in September, a new generation of K3 plug-in hybrid, SP2c, a new generation of smart running and escape special edition models were unveiled in turn. It is reported that the 2020 KX7 model will be launched this year. In addition, a new generation of K3 pure electric vehicles will also be unveiled at the Guangzhou Auto Show.

In 20 19, Dongfeng Da Yue Kia will complete the update, upgrade or listing of nine models, covering all product areas of SUVs and cars; Power includes traditional fuel, hybrid power and pure electric power, which can be said to be all-round, and has built a highly competitive product matrix. As we all know, R & ampd and listing need the cooperation of market research, technology research and development, product production, marketing communication and other systems, which cannot be achieved overnight. Behind this series of actions is the advance of layout, which also confirms the strategic thinking of Dongfeng Da Yue Kia's "seeking change while maintaining stability".

In fact, the new generation K3, the new generation Zhirun and other models have received good market feedback, shouldering the heavy responsibility of resisting the decline brought by the market downturn. From the consumer's point of view, a better product matrix and a more diverse price range undoubtedly provide more abundant product choices.

Product is king, technology and quality are core competitiveness. If continuous innovation is Dongfeng Da Yue Kia's "active change" to the China market this year, then its "unchanged" is its insistence on technology and quality.

This year, Hyundai Kia Group released the "Continuously Variable Valve Timing System" (CVVD) in South Korea. This technology breaks through the bottleneck and limitation of the existing technology. Compared with ordinary timing variable valve technology, the efficiency is improved by at least 50%, and the comprehensive performance of the engine is greatly improved, which can be compared with engine technologies such as VTEC technology and Earth Dream. Kia's leading automotive technology is by no means a slogan. It is understood that this technology will also be carried on new models listed in the future.

In the domestic market, Dongfeng Da Yue Kia followed the advanced technology of Kia Motors, and successively introduced the core technologies such as smartstreamIVT power architecture, DRIVEWiSE intelligent driver assistance system and intelligent interconnection system 2.0. It can be said that Dongfeng Da Yue Kia has a proud advantage in the technical field. In the field of new energy, Kia Motors' leading new energy technology has also been applied to the China market. Taking the new generation of K3 plug-in hybrid as an example, the TMED hybrid system can achieve 80km pure battery life, 1080km long comprehensive battery life, and the comprehensive fuel consumption of 1.0L is as low as 100km, and the overall performance is completely higher than that of Japanese brands at the same level.

In the field of hydrogen fuel, the research and development of Hyundai Kia Group has always been at the forefront of the industry, and Kia will further develop the research and development of hydrogen battery technology. It is planned to launch hydrogen fuel vehicles on 202 1. It is reported that the cruising range of this model will exceed 800 kilometers.

Besides insisting on introducing KIA's advanced automobile technology, Dongfeng Da Yue KIA is also persistent in its pursuit of quality. On the one hand, its modern factory automation rate is as high as 75%, providing quality assurance from the source of production; On the other hand, advanced quality control systems such as Global Quality Management System (GQMS), Manufacturing Process Execution Management System (MES) and Production Terminal System (IQIS) are introduced to control every link with an efficient and scientific quality management system. According to the report "20 19 China New Car Quality Research SM(IQS)" issued by J.D.Power, the authoritative consumer insight and market research institution in the world, Dongfeng Da Yue Kia has been the champion of the mainstream automobile market for the fifth consecutive year, ranking in the top five in the market segment, and its product quality has been unanimously recognized by consumers and industry authorities.

According to the forecast of authoritative investment institutions, the automobile market in China will recover as early as 2020. Optimistically, these two years (20 18-20 19) are a reasonable revision for China's automobile market, and China's automobile market has developed rapidly for nearly 30 years. If the automobile brands represented by Dongfeng Da Yue Kia seize the strategic opportunity, build a diversified product matrix with the help of adjustment opportunities, and accumulate the reputation of technology and quality, this callback will undoubtedly bring the greatest gains to the China automobile market.

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