With the continuous development of e-commerce industry, the competition among e-commerce giants such as JD.COM, Suning and Gome is becoming more and more fierce. In order to compete for market share, these e-commerce giants launched a fierce price war, and consumers benefited from the price war.
1.JD.COM price war: low price guarantee, so that consumers can buy more safely.
JD.COM has always been famous for its price advantage. In the price war, JD.COM introduced a low-price guarantee policy. As long as it is found that the price of the same product on other platforms is lower than that in JD.COM, JD.COM will subsidize the price difference to make consumers feel more at ease.
In addition, JD.COM has also launched a variety of preferential activities, such as 665438+2008 Zhong Da Promotion, Double Eleven, etc., so that consumers can enjoy more preferential treatment while buying their favorite products.
2. Suning price war: online and offline linkage, bringing more benefits to consumers.
Suning's strategy in the price war is the combination of online and offline linkage, online price advantage and offline service advantage. Suning has launched two platforms, "Suning.cn" and "Suning Store", which allow consumers to buy goods online, pick up goods and services offline and enjoy more preferential treatment.
In addition, Suning also launched 665438+2008 Zhong Da Great Promotion, Double Eleven and other preferential activities, so that consumers can buy their favorite goods and enjoy more benefits.
3. Gome price war: multiple concessions, so that consumers can enjoy more benefits.
Gome's strategy in the price war is multiple concessions, so that consumers can enjoy more benefits. Gome launched 6 18 Zhong Da promotion, Double Eleven and other preferential activities, and also launched the "Gome+"membership system, so that members can enjoy more preferential services.
In addition, Gome also launched services such as "0 yuan Trial" and "7-day return without reason" to make consumers feel more at ease when shopping.