China Mobile belongs to three major brands:
1，GSM
Qualcomm is the flagship brand of China Mobile Communication, with "initiative, control and taste" as its core elements.
The brand image is stable and there are many high-end customers. It is a comprehensive mobile information service brand with the widest network coverage and the largest number of international roaming countries and regions in China. Especially suitable for high-end business and foreigners.
Step 2 move the area
Mobile Zone is a brand-new brand launched by China Mobile, which is especially suitable for young fashion users. The brand completely conforms to the personality characteristics of young people, and strives to show the core elements of the popular "fashion, exploration and interest" brand.
In a dynamic field, personalized services such as personalized ringtones, alternative multimedia messages, fashion fetion, mobile games, and mobile live broadcasts all hope to play a role.
Brand spokesperson Jay Chou is a cool leader. He set off a vibrant orange whirlwind. The brand slogan "My website is my master" has been deeply rooted in the hearts of the people and has become the mantra of young people.
3. Journey to China
Shenzhou Bank is the largest and most extensive customer brand of China Mobile and the largest customer in China mobile communication market.
It takes "freedom, benefit and convenience" as the core element of the brand and "for me" as the concept to serve the public. Brand spokesperson Ge You has a strong affinity and is deeply loved by users. Its brand advertising slogan "Shenzhouxing, I saw it" sells well all over the country.
Extended data:
Ma Hao section
It owns service brands such as GSM, China Travel and Mobile Zone, and operates GSM(GPRS, EDGE), TD-SCDMA and TD-LTE networks.
Service network number 134 (excluding 1349), 135, 136, 137, 138, 139,/kloc. 159、 178、 182、 183、 184、 187、 188、 198。
Baidu Encyclopedia-China Mobile