Box Horse Fresh Life is a new retail format for Alibaba to completely reconstruct the offline supermarket. Box horse is a supermarket, a restaurant and a vegetable market, but this description does not seem accurate.
Consumers can go to the store to buy, or they can place an order in Box Horse App. One of the biggest characteristics of box horse is fast delivery: within 3 kilometers near the store, it will be delivered to your door in 30 minutes.
Logistics system:
The biggest difference from traditional retail is that Box Horse uses big data, mobile Internet, intelligent Internet of Things, automation and other technologies and advanced equipment to achieve the optimal matching of people, goods and fields. From supply chain, warehousing to distribution, Box Horse has its own complete logistics system.
However, this model has also brought huge costs to the early investment of Box Horse. According to public reports, Hou Yi once revealed that the cost of opening a single store in Box Horse Fresh Life ranges from tens of millions of yuan.
The ability to deliver goods in 30 minutes lies in the core ability of algorithm-driven. According to the clerk, the mesh hemp rope with metal chain hanging in the store is part of the box horse full link digital system. Box Horse's supply chain, sales and logistics fulfillment are all completely digital.
From goods to stores, shelves, picking, packaging, distribution tasks, etc. Operators can identify and work through intelligent equipment, which is simple and efficient, and the error rate is extremely low. The whole system is divided into foreground and background. Users can sort and pack within 0/0 minute of placing an order, and deliver it within 3 kilometers within 20 minutes, thus realizing the integration of stores and warehouses.