It took only one year to dominate the 6 18 list.
In August, 19, 10, the glory smart screen went on the market for the first time, which was different from the simple and rude price war played by other friends. Glory Smart Screen innovatively puts forward five standards for good products with big screen, namely, by improving the five standards of chip, image quality, sound quality, content and wisdom, consumers' attention will be shifted from price to product quality competition, and the TV industry will enter a new era in which quality is king.
From entering the TV circle to explore "future TV" to the new category of glory smart screen that actively promotes the upgrading of big screen industry, glory smart screen has only gone through one year. After the first generation of glory smart screen became famous, glory struck while the iron was hot and was released on May, 2020 18. With the second generation product-Glory Smart Screen X 1, its strength leads a new benchmark in the era of big screen.
Of course, the glory and wisdom screen of TV has also been recognized by consumers. In the promotion of 6 18 this year, the strength of Glory Smart Screen X 1 was excellent. According to relevant data, the 55-inch glory smart screen not only dominated the list 12 days during 6 18, but also won 10 champion and even broke four historical records.
Specifically, the first sale of Glory Smart Screen X 1 series 55 inches took only 2 minutes and 30 seconds, which broke the record of 10,000 sets of new TV products in JD.COM, the record of the first sale of new TV products in JD.COM 18 hours and 48 minutes, the record of over 100 million new TV products in JD.COM, and the historical sales record of new TV products in JD.COM 15 days! At the same time, the glory smart screen X 1 series of 55 inches also won the sales volume of JD.COM TV category items on June 18, and the cumulative sales volume of JD.COM TV category items from June 1 day to June 18; Double champion in sales, becoming a well-deserved big winner in 6 18 TV category.
After entering the big screen field for one year, glory smart screen has fought its way out from the fierce competition in the TV industry, and its strength can be seen. So, here's the problem. From newcomers to the list of 6 18, what is the glory wisdom screen?
What is the smart screen with leading strength and glory?
In fact, looking at the TV circle in recent years, it is not surprising that mobile phone manufacturers do cross-border TV. There is a restless heart about mobile phone manufacturers and they want to expand their business into the TV field. A large wave of enterprises surged, completely igniting the fire of cross-border TV of mobile phone manufacturers.
Seriously, before the glory smart screen entered the TV circle, the most striking gameplay in the TV industry was simple and rude price wars and competitive low prices. Although on the surface, consumers get "benefits", but this is not conducive to the development of the industry. You know, driven by artificial intelligence, the TV industry has already entered a critical period of transformation and upgrading.
In this context, the slogan "TV Future" shouted by Glory Wisdom Screen has a very positive significance. As a new species, smart screen not only has the basic audio-visual functions of traditional smart TV, but also makes smart TV the hub of the whole ecology of smart home, from the interaction between users and TV, to the emotional communication of family members, and then to the control center of Internet of Things devices. Smart screen has built a brand-new big screen ecology for users.
In this regard, glory smart screen first leads the TV industry out of low price and low quality through the five standards of technological innovation, and then enters the quality upgrade, and then reduces the price with the help of integration advantages to really benefit users, and finally achieves good products and good prices.
In the earlier official live broadcast of disassembly, glory product manager generously showed us the good quality of glory smart screen X 1. The shell material has a higher flame retardant grade V0, the interface adopts a gold plating scheme with higher corrosion resistance, and the four-layer PCB board and optical film materials are designed reasonably. It is not difficult to see that even a screw has been worked hard.
In addition, Glory has established a perfect quality assurance process in the R&D and production stages, strictly controlling the product quality with quality control standards far higher than the industry, and ensuring that every smart screen X 1 is trustworthy. For example, Glory has tested the plugging and unplugging durability of port connectors for more than 6,543.8+00,000 times, on-off and off-screen bright screen testing for 6,543.8+00,000 times, and Beta testing for 30W hours. At the same time, a highly automated production line is introduced for quality control testing to ensure that the glory smart screen purchased by each consumer can maintain consistent product quality.
Although the iteration of technology and the quality of benchmarking are the stepping stones for glory smart screen to open the TV market, glory smart screen knows that hardware products will ultimately be placed on the user experience, so glory sacrificed the big move of "opening the mobile phone without advertising", subverting the existing rules of the TV industry and truly returning the management and choice to consumers.
It is no exaggeration to say that before the launch of Glory Smart Screen, boot advertising has become a tacit industry rule in TV circle. You have me, and everyone can live in peace. From the consumer's point of view, startup advertising is annoying, but we have no right to choose. If we buy TV hardware and want to watch TV, we must provide startup advertisements.
Therefore, when the glory smart screen announced that there was no advertisement in the high-profile launch, it shocked not only peers and friends, but also completely awakened consumers, that is, consumers had the right to decide the content of the launch and start advertising, which of course could not be done.
In fact, to put it bluntly, the success of the glory smart screen lies in the leapfrog experience and benchmarking quality. Five standards lead the TV industry out of low price and low quality; At the same time, through the subversive experience of advertising-free startup, the interests of users are truly safeguarded. From industry to products, and then from products to consumers, quality upgrading creates a leap-forward experience, and the future TV is here.
abstract
From the dispute of cost performance to the competition of quality and price ratio, glory smart screen went on the market for a week, which fulfilled the promise of entering the TV circle at the beginning, let the industry manufacturers refocus on the products themselves, and finally handed over a satisfactory answer sheet to the whole industry. From the improvement of product quality to user experience, the arrival of glory smart screen not only accelerates the transformation of TV industry, but also urges brand friends to explore new ignition points in TV industry through technological innovation, focusing not only on the competition of TV hardware sales, but also on the future development direction of big screen industry.