1. Carefully build Lu Yu's hometown and make it a 4A-level tourist attraction. First, pay close attention to the infrastructure construction of scenic spots. According to the standard of 4A-level scenic spot construction, the scenic spot centered on Lu Yu's hometown will be built into "China Tea Culture Tourism Center". At the same time, speed up the cultural connotation design and decoration of the Tea Classics Building in Lu Yu's hometown, speed up the infrastructure construction of the exquisite tea bar and "Baijia Tea Garden" in Huxin Island, speed up the construction of surrounding scenic spots such as Jingling Tang Jie and the "Impression Xijiang" cultural complex, so that it can be integrated with Lu Yu's hometown as soon as possible, and combine with the construction of 4A-level tourist attractions. The second is to improve tourism supporting facilities. It is necessary to improve the supporting facilities of scenic spots with Lu Yu's hometown as the core in accordance with the construction standards of 4A-level scenic spots. We should pay close attention to the rational design and configuration of tour routes, tour guides, tourist service centers, various guiding signs, signs and publicity information materials of scenic spots in the park, so that tourists can see clearly and have fun during the tour. The third is to create 4A-level scenic spots. It is suggested that under the specific guidance of the Municipal Bureau of Foreign Affairs and Overseas Chinese Affairs, the China Tea Culture Tourism Center should be built, declared and established by the Municipal Bureau of Landscape Architecture as a national 4A-level scenic spot.
2. Accelerate the construction of supporting scenic spots and expand tourist routes. While positioning Jingling as the "China Tea Culture Tourism Center", it is necessary to formulate a global tourism plan and speed up the construction of supporting scenic spots, such as Luzi Reading Room and Donggang Caotang. It is necessary to integrate the construction of scenic spots centered on Lu Yu's hometown with other scenic spots and tea planting areas that have been planned and under construction, and form a tea culture tourism area and a number of tea culture tourism routes with Lu Yu's tea culture as the connotation, culture, tourism, sports, science and technology, leisure, tea gardens and other scenic spots as the carrier, Jingling City as the center and related towns as the extension point, so as to enrich the content of tourism activities, enhance tourism attraction and promote the development of tea industry and tourism factor industry in our city. At the same time, it is necessary to expand tourism routes and open up long-term and short-term tourism of "Luyu Tea Culture". Recently: Taking Lu Yu's hometown as the center, it is connected to Donggang Caotang in the east, Huomen Mountain, Zoufuzi School and Luyu Spring in the northwest. Combined with the construction of tea base, it will build a tea culture sightseeing tea garden and form a one-day tour route of Cha Sheng's hometown. Long-term: connecting Lu Yu's first hometown and Lu Yu's second hometown * * * Huzhou * * *. Promote the development of rural tourism and the construction of other cultural tourist attractions in our city.
3. Make every effort to attract investment and expand the main body of tea culture tourism market. The municipal party committee and the municipal government should mobilize the whole city to vigorously carry out tea culture investment promotion. Give a series of preferential policies to tea enterprises, tea merchants and tea farmers who enter Tianmen, actively encourage private capital to intervene, actively cultivate and support market players engaged in tea culture product development, tea culture tourism and tea deep processing, and promote the prosperity of tea culture industry in our city through the growth of market players.
4. Further create an atmosphere of tea culture. First, strengthen the publicity of Luyu tea culture. It is necessary to continuously increase invitations to the central and provincial media, publicize Luyu tea culture, and continue to create a strong tea culture atmosphere. Important municipal media such as Tianmen Daily, Tianmen TV and Tianmen Radio should regularly publicize Luyu tea culture. It is necessary to make the Collection of Lu Yu's Studies a public publication, edit and publish a series of tea culture publications, and conduct academic exchanges and publicity with foreign countries. It is necessary to further polish and improve the artistic level of Tianmen ancient painting drama Tea Edge, carry out exchange performances and expand its influence. When filming Cha Sheng Lu Yu, we should publicize Lu Yu and Tianmen through various media. The second is to carry out normalized tea culture activities. Adhere to the annual "National Tea Day" to normalize the tea drinking activities of the whole people. At the same time, strengthen the interaction between local tea culture research groups and tea industry groups, absorb the latest research results at home and abroad for our use, and provide strong intellectual support for tea culture tourism and tea industry development. The third is the strategy of raising tea culture to the provincial level. Lu Yu is not only from Tianmen, but also from Hubei, China and even the world. It is necessary to appeal through various channels, strive for the support of the provincial party committee and government for the development of tea culture industry in Tianmen, and upgrade the development of tea culture industry in Lu Yu of Tianmen to the development strategy of provincial cultural industry.
Development of Tianmen Tea Culture
Tianmen is the birthplace of Lu Yu in Cha Sheng, the birthplace of tea classics, and the origin of the spread of tea classics at home and abroad. The tea culture advocated by Lu Yu has provided a steady stream of spiritual motivation and moral nourishment for generations of Tianmen children, laying a solid cultural foundation for Tianmen to develop tea culture industry.
Over the years, the "Five Enters" activities of tea culture knowledge "into institutions, towns, communities, campuses and enterprises" have been carried out, making "tea" an important part of Tianmen people's life, and the development of tea culture industry has been strongly supported by the people.
The newly-built "Luyu Tea Culture Industrial Park" covers an area of about 1.500 mu, and has a certain popularity and influence at home and abroad. At present, Tianmen City is relying on Lu Yu International Group and other leading enterprises in tea culture industry to accelerate the construction of Tianmen "China Tea Culture City" project.
20 15 The successful holding of China Tianmen Cha Sheng Festival has created precious opportunities for Tianmen's opening up and communication, and demonstrated its profound historical background and unique humanistic charm, which will surely promote the great development of Tianmen's tea culture industry and effectively enhance its popularity and reputation.