Wuling "Antelope" adopts a square tube structure frame, weighing only 7kg, equipped with LED headlights, pedal length of 300mm, front hydraulic shock absorption+rear spring shock absorption, and equipped with 2.75-inch tires. The car is equipped with 48V36Ah single crystal lithium manganate+lithium manganese phosphate battery, which supports 10A fast charging, and it only takes 15 minutes to charge from 20% to 80%, with a total battery life of 200km.

Wuling automobile brand was born in 1985, which embodies the spirit of "striving for progress and self-improvement" and has become one of the most valuable brands in China automobile industry. "Wuling" text and graphic trademarks were awarded "China Famous Trademark" respectively.

Wuling automobile takes "quality-driven life" as its brand positioning, and wholeheartedly brings high-quality products and warm and reliable services to the majority of car owners. He has become the right-hand man and close friend of Wuling users, witnessed their persistent, moving and joyful struggle, and helped more and more Wuling users embark on the road to success.

Wuling brand advantages:

From a strategic point of view, brand personality can be used as the basis of meaningful differentiation, especially in the case of small differences in product attributes, which is conducive to the formation of differentiated brand recognition in market competition.

In China mini-car market, Wuling brand has firmly occupied the first mental ladder of consumers' cognition about "quality". Through the joint efforts of products (such as winning quality honor), organizations (such as a series of public welfare behaviors of the company that embody social responsibility) and marketing (continuously strengthening quality demands), consumers have established a high degree of trust in Wuling brand.

This differentiated brand personality has even become part of Wuling's brand positioning strategy. For example, the slogan used by the company for the Wuling brand of commercial vehicles is "quality drives life".

From a tactical point of view, especially in the field of marketing, a systematic and clear concept and terminology of brand personality can also actively guide brand identification planners to convey brand personality deeply and widely.

For example, it is difficult to provide much guidance in promoting the wheelbase and load capacity of Wuling 6360 from the aspects of technical parameters and objective performance, but it can provide more guidance by describing it as a "good helper in career and life", so the statement of brand personality can deeply and widely express the brand core value and make the communication more consistent with the goal.

From the marketing point of view, the greatest value of brand personality lies in supporting the gradual formation of a solid relationship between brands and customers. Simply understanding the relationship between brand and people can be compared to the relationship between two people. Brand personality can play a more intuitive role in expressing and suggesting functional interests.

The advertisement of Wuling automobile series products will actively use the user image to give his target consumer group a trustworthy and hopeful intuitive perception. In addition, consumers can also express themselves through brand personality-such as reflecting their own level, taste, hobbies and so on.

In terms of reflecting the relationship between customers and brands, Wuling Automobile gives people the image of being practical, sincere, diligent and confident. The relationship between brands and people is similar to that between consumers and their families, full of trust, understanding and care.

The consolidation and promotion of this relationship will help to form a good brand reputation, gain more and faster recognition from consumers when launching market activities and new products, and enhance brand loyalty to a certain extent, so as to make brand personality make a positive contribution to the accumulation of brand assets and become a powerful wedge in the process of product sales and brand promotion.