Team annual work plan 1

The new year has arrived. As a clothing shopping guide, my daily work is very busy and full. The shopping guide plays an irreplaceable role in the process of clothing sales, which not only represents the external image of the merchants, but also accelerates the sales process. To do a good job of shopping guide, the shopping guide should not only be very familiar with the goods, but also have enough patience and master some clothing sales skills. Generally speaking, a shopping guide can only introduce products to customers if he has a good understanding of the products. When introducing products to customers, shopping guides must explain patiently, because customers also want to buy the most satisfactory things. At the same time, the shopping guide also needs to master the following skills. Shopping guides can not only show and explain clothes to customers, but also recommend clothes to arouse customers' interest in buying. The following is my personal work plan for 20xx:

First, under the guidance of the manager, unite shop friends and build a relatively stable sales team with you:

Sales talent is the most precious resource, and all sales achievements come from having a good salesperson. Building a united and cooperative sales team is the foundation of our store. Building a harmonious and lethal team in the future work is the main goal of me and all our shopping guides.

Second, strictly abide by the sales system:

A perfect sales management system is to let salespeople exert their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership. This is the premise for us to complete the turnover of170,000 next month. I firmly abide by the rules and regulations in the store.

Third, develop the habit of finding problems, summing up problems and constantly improving themselves:

The purpose of training to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own views and suggestions, so as to raise their sales ability to a new level.

Fourth, the sales target:

My basic sales goal is to have a sales list every day. According to the sales task assigned by the store, resolutely complete the turnover task of170,000 yuan assigned by the store, fight hard at the end of the year, and break down the task into weekly tasks and daily tasks according to the specific situation; Break down the weekly and daily sales targets to each of our shopping guides and complete the sales tasks in each time period. And strive to improve sales performance on the basis of completing sales tasks.

I think the development of our clothing store is inseparable from the comprehensive quality of all employees, the guidance of the store manager and team building. Establishing a good sales team and having a good working mode and working environment are the key to work.

Team annual work plan 2

So-and-so is the sales manager of an instant noodle company. Since he held this position for three years, the annual sales work plan has become a compulsory course for him. His sales plan is not only vivid in writing and concrete in description, but also often integrates theory with practice, with both strategy and actual combat. The coordination of figures and tables has well guided his marketing team to carry out marketing work in an orderly manner according to the annual plan, and achieved good leading effect in the process of continuous revision and verification. What aspects are included?

I. Market analysis

The basis of making the annual sales plan is the analysis of the market situation in the past year and the current market situation, and the tool used by Manager Li is the swot analysis method often used by enterprises at present, that is, the analysis of the strengths and weaknesses of enterprises and the threats and opportunities of competition. Through swot analysis, Li Can, the manager, understands the pattern and situation of market competition, and integrates and optimizes resource allocation to make use of it. For example, through market analysis, Manager Li clearly knows the current market situation and future trend of instant noodles: products (grades) are rising, channels are moving down (intensive cultivation and deep distribution), oligopoly competition is emerging, and marketing mix strategy will become the hot spot of the next round of competition, and so on.

Second, marketing ideas

Marketing thinking is the spiritual program based on market analysis to guide the annual sales plan, the direction and soul of marketing work, and the marketing operation concept that sales departments need to instill and implement frequently. In view of this, Manager Li has formulated specific marketing ideas, including the following aspects:

1, establish the concept of all-staff marketing, and truly reflect the marketing of life, marketing of life.

2, the implementation of deep distribution, establish the idea of decisive battle terminal, and guide dealers to directly operate the terminal market in a planned and focused way.

3, comprehensive use of products, prices, channels, promotions, communication, services and other marketing strategies to form a strong marketing force.

4. At the level of market operation, it reflects the difference between two highs and one difference, that is, it should adhere to the principle of operational differentiation, high price and high promotion, foster strengths and avoid weaknesses, and reflect unique operational characteristics.

The determination of manager Li's marketing ideas, fully combined with the actual situation of the enterprise, is not only informative and operable, but also keeps pace with the times and embodies the innovative marketing spirit. Therefore, in the previous annual sales plan, he played a good guiding role.

Third, the sales target

Sales target is the starting point and destination of all marketing work. Therefore, scientific and reasonable sales target formulation is also the most important and core part of the annual sales plan. So, how does manager Li set the sales target?

1, according to the sales amount of the previous year, according to a certain growth ratio, such as 20% or 30%, determine the sales amount of the current year.

2, the sales target is not only reflected in the specific monthly, but also the responsibility to people, quantitative to people, subdivided into specific markets.

3. Weigh the relationship between sales target and profit target, and be an operation marketing talent. The specific performance is a reasonable product structure, and the product sales target is subdivided into products at all levels. For example, according to the abc classification of enterprise instant noodle products, Manager Li positioned the product structure ratio as A (high-priced, image-profitable products): B (low-priced, low-profit products): C (low-priced, strategic cannon fodder products) = 2: 3: 1, so as to better control the relationship between product sales and profits.

The determination of the sales target gives manager Li an object to sprint, and also provides a basis for the tracking of his sales target, which is conducive to the smooth achievement of the sales target.

Fourth, marketing strategy.

Marketing strategy is the tactical decomposition of marketing strategy and a powerful guarantee for the smooth realization of enterprise sales objectives. Manager Li has formulated the following marketing strategies based on the operation of the instant noodle industry and years of marketing experience:

1, product strategy, adhere to differentiation, take the road of characteristic development, products enter the market, fully embody the characteristics of the cluster, give play to the core competitiveness of products, form a strong product combination battle group, and avoid individual combat.

2. Price strategy: high quality and good price. The product price conforms to the industry model. At the same time, the product transportation radius is emphasized, and a set of price system and two rebate modes are implemented, that is, the price is the same, but the rebate standard is different according to the distance.

3. Access strategy: innovatively put forward the idea of sub-item and sub-channel operation. In addition to intensive cultivation, we should do a good job in traditional access, concentrate enterprise resources such as material resources, financial resources, manpower and transportation capacity, vigorously develop some special access channels such as schools, communities, Internet cafes and group purchases, and implement all-round and three-dimensional breakthroughs.

4. Promotion strategy: On the basis of high price and high promotion, creatively put forward the marketing concept of series promotion, which has the following characteristics:

(1), the promotion reflects the linkage, and it affects the whole body. Its purpose is to greatly contain dealers, make full use of all available resources such as funds and networks, and effectively squeeze competitors.

(2) There are at least two ways of chain promotion, such as cumulative sales prize and box prize, to fully attract the attention of dealers and end consumers.

(3) The selection principle of promotional products is novelty, novelty and differentiation, that is, different from competing products, through attractive promotional products, marketing can be realized and promotional channels can be activated.

(4) service strategy, details determine success or failure. Under the concept of "no one has me, no one has me, no one has me, no one has me, no one has me, no one has me, and no one has me", we will work hard on the service details. Put forward the commitment of 5s warm service, establish the concept of close-fitting and nanny service, and strive for warm, sincere, pre-sale, in-sale and after-sale one-stop service.

Through the formulation of marketing strategy, manager Li has a well-thought-out plan and made a good start for the smooth realization of the goal.

Verb (short for verb) group management

In this module, Manager Li mainly locked in two aspects:

1, personnel planning, that is, according to the annual sales plan and reasonable staffing, personnel recruitment and training plans have been formulated. For example, the 20-year sales target is 500 million, and the sales team at the company headquarters should reach 200 people. When should these people be in place, who is responsible for implementation, etc. There is a specific planning detail.

2, team management, clearly put forward the slogan of building an iron eagle team, and according to this goal, the following measures have been taken:

(1) Improve the rules and regulations, and make amendments and supplements from the parent laws such as enterprise laws and regulations to the sub-laws such as marketing management system. For example, the daily behavior norms and management regulations of marketers, the three-day monitoring system of marketers, the marketing operation process of marketers, and the management manual of marketers have been formulated.

(2) Strengthen training to improve the overall quality and combat effectiveness of the team. For example, the training plan for the whole year has been made, which is divided into internal training and external training. Internal training is divided into potential stimulation, skill improvement and operation practice. Foreign training is to send excellent marketers to some large enterprises or universities and training institutions for training.

(3) Strictly reward and punish, and establish a good incentive and assessment mechanism. Stimulate the internal vitality of marketing personnel through regular promotion, exceptional promotion, encouraging competition for posts, and selecting marketing pacesetters. Through this series of team integration, Manager Li aims to strengthen the teamwork and truly build an iron and blood team with strong cohesion, centripetal force, combat effectiveness, explosiveness and deterrence.

Cost budget of intransitive verbs

The last item of the sales plan made by manager Li is the budget of sales expenses. That is, after reaching the sales target, the output ratio of enterprise input expenses. For example, the instant noodle company where Manager Li works has a sales target of 500 million yuan, including 5 million yuan for salary, 3 million yuan for travel expenses, 6,543,800 yuan for management expenses and 6,543,800 yuan for training, entertainment and other miscellaneous expenses, totaling 6,543,800 yuan, accounting for 2% of the expenses.

When making the annual sales plan, Manager Li also made full use of tabular tools, such as sales target decomposition, personnel planning, training outline, expense budget, etc. These are reflected in the form of tables, which are not only clear at a glance, but also comparative and referential, making the above contents more intuitive and easy to understand.

In the process of making the annual sales plan, Manager Li achieved the following goals:

1. defines the company's annual marketing plan and development direction. Through the formulation of the marketing plan, Manager Li not only clarified the sales idea, but also pointed out the direction for his specific operation of the market, and realized the transformation of the annual sales plan from subjective to rational.

2. Realize the basic marketing management such as digitalization, institutionalization and process. It not only quantifies the annual sales target, but also refines it to personnel and month through reasonable decomposition of the sales target, which provides technical support for the formulation of monthly marketing planning scheme.

3. Integrate the marketing mix strategy of the enterprise, and determine the new one-year marketing execution mode and means through the annual sales plan, so as to provide strategic support for effective market expansion.

It sounded the horn of Tie Ying team. By making the annual sales plan, the construction plan of Tie Ying was determined, which laid a solid foundation for the rapid development of excellent marketing team and the building of learning and consulting marketing team.

Team annual work plan 3

First, self-awareness.

Do "go ahead and face talents". The market changes as fast as the electronic update cycle, and it is replaced by new products in one step. If we don't study, accept new knowledge and examine ourselves, then we will be replaced by the market in the new environment. Therefore, we should follow the pace of the times and even surpass the pace of the times in self-knowledge. Only on the basis of self-knowledge can I understand what I do. Why to do it and how to do it best should be reflected in the work. In every store, we must meet their needs and meet their needs under the condition of clear self-awareness, so as to solve problems, improve performance and improve ourselves.

Second, mentality cultivation.

Do "four hearts". The philosopher said, "Your thoughts are your real masters". The great man said, "Either you control life or life controls you." Your mentality determines who is the mount and who is the jockey. "So, the level of mentality determines the direction of destiny. Facing yourself at work, you should have a heart willing to work and solve problems; In the face of dealers, we must have a heart that is willing to assist in market work; Facing the clerk, we should have a patience that is good at guiding and cultivating; In the face of consumers, we must have a tireless heart.

Third, professional marketing skills.

Do "grasp the key points and generate sales". I remember a story that said, "One day, a lady went to the store to buy shoes, but she was still not satisfied after trying on many pairs. Her service staff found that one foot of the lady was bigger than the other, so she said to the lady, your foot is bigger than the other foot, so it is not comfortable to wear, so ... the clerk left before she finished. Similarly, the lady walked into another shoe store. Under the same problem, the service staff told her that your foot is smaller than the other one, and it may feel uncomfortable to wear. Then the lady bought two pairs of shoes in this shop. This story tells us that only when we get to the point can we have a greater chance of successful sales. This requires us to study constantly at work, exercise our eloquence and master the methods of dealing with people. Only by accumulating skills can we fully realize the marketing value of each job to dealers, shop assistants and consumers.

Fourth, seize the market.

Do "cut into reality and find a solution to the problem". In the market, due to the cooperation with distributors, our brand has been squeezed out in some places and lost its advantage, which makes the company unable to win the market for a while after direct operation. So this requires us to think more and work harder in this respect, so that the market can play its role. How to do a good job in the market, we must do an objective market investigation and analysis, use market strategies, change the existing promotion methods, and enliven the market by means of store location, facade, decoration, image effect, background music, public relations advertising and so on. For example, the market that needs these methods is Fuquan.

5. Shop 5s.

"Extremely admire the 5s theory". The 5s of sales guide means cleverness, speed, sincerity, shrewdness and learning.

Team annual work plan 4

First, the concept of sales.

When counter salespeople face potential customers, every salesperson should do the following:

1. Smile. 2. Clean appearance. 3. Pay attention to each other's words. 4. The added value of recommended goods. 5. Demand the most fashionable and concerned topics of consumers to attract consumers.

Second, understand the characteristics of goods.

As a salesperson, the purpose of understanding the basic knowledge of goods is to help build customers' confidence in buying and promote sales. 1. Explain to customers the value of jewelry and jade and the safety of the first package recycling in the world based on the quality of goods. 2. Explain the special features of goods to customers.

Third, know your customers.

1. The main obstacle for customers to buy (1) is lack of confidence in jewelry, and (2) lack of confidence in jewelers.

2. Customer type: Knowing what kind of customers are is the basis of doing business with customers. To understand customers, we can start from these aspects: (1) Observe carefully; (2) Speaking and listening

3. Customers' purchasing motivation.

4. Customer's purchasing process: (1) Creating desire (2) Collecting information (3) Selecting goods (4) Purchasing decision (5) Post-purchase evaluation.

Four. Common sales terms

As employees of jewelry stores, using professional and standardized sales expressions can not only establish brand image, but also build customers' purchasing confidence. Therefore, every shop assistant is required to use common expressions:

1. Greetings when customers enter the store: Hello! Good morning, welcome. what can I do for you? what can I do for you? Please look around. A moment, please. Sorry to have kept you waiting. Welcome to visit next time. Goodbye.

2. Professional terms when displaying goods

Introduce jewelry terminology: abc goods, etc. Who will add value?

3. Polite expressions on the counter

(1) This is a beautiful gift. Let me wrap it for you.

Here is your receipt. Please keep it.

(3) How much to charge and how much to change? Thank you.

4. Polite expressions when customers leave

(1) Unfortunately, there is no product you are satisfied with this time. Please come again next time.

We'll call you as soon as the new goods arrive (after the ring is changed).

(3) Here's a brochure about jewelry knowledge and jewelry maintenance for you.

Verb (abbreviation for verb) services sold in China.

1. Customer entering the store: No matter what job you have, you should put it down. Greetings with a smile: Hello (good morning, good noon, good afternoon and good evening). Please choose anything you like and try it on.

2. When the customer shows interest, be familiar with the goods and immediately take out the goods that the customer is interested in.

Show suggestions

(1) handle with care: it can show the preciousness and quality of the shopping guide, and it can also make customers notice it when trying it on.

(2) Observing customers: The color and dress habits of face and hand skin are helpful to introduce styles to customers and show the professionalism of shopping guide.

(3) The recommendation should be based on the styles that customers like, and the customer's wishes cannot be forcibly changed, which may easily lead to the failure of the transaction. We can put forward some views and opinions in the sales process.

Article 5 of the team's annual work plan

(A) the purpose of building a sales team

The core of team building is participation, which means * * * wins. The characteristics of team participation are embodied in the project cooperation of the team. Every member of the team can express his opinions without scruple. In a harmonious atmosphere, * * * Qi Xin worked together to solve the problem and completed the project sales as planned. The success of the team is reflected in the fact that all team members can grow rapidly with the help of other members, and can achieve better sales performance, thus obtaining satisfactory economic income.

(B) the positioning of the sales team and the overall goal

The sales team should have team positioning and team goals. Team positioning varies according to the abilities of team members, and team goals can be adjusted according to different team positioning.

Team building planning

1, several elements of team culture construction

(1) Achievement recognition.

(2) Cooperate with each other, without shirking or complaining.

(3) There are * * * actual business objectives and implementation routes.

(4) Competition, intra-team competition and inter-team competition.

2, establish the concept of * * * with goals.

(1) Every team member should believe that when the company is profitable, they will also be profitable. They must believe that when the region runs smoothly, they are also winners.

(2) Arrange a goodwill contest with winners, but if the goal is achieved, there will be no victims.

(3) Internal competition is healthy, and one salesman will not be singled out for another.

(4) Encourage team members to work together. Ask them to help each other and weigh the pros and cons.

(5) The company headquarters should know the outstanding performance of anyone in the sales team.

(3) Team building

Team building provides the most basic guarantee for sales. Team Name: Kunshan Jiedeguang Environment Group-Sales Team (Dragon, Tiger, Leopard, Wolf)

Team members: sales manager and sales engineer.

Responsibilities of the sales team: mainly responsible for contacting customers such as design institutes, steel structure companies, construction companies and owners in the region, negotiating customers, maintaining customers and promoting products.

(iv) Members' responsibilities

1。 sales manager

job responsibility

1) Complete the sales expansion targets and team performance requirements formulated by the superior leaders to the letter;

2) Under the deployment of the sales director, formulate regional quarterly plans and monthly plans, determine key target customers, and complete the follow-up and maintenance of all designated target customers with the assistance of sales engineers;

3) Constantly establish and improve the sales network in the region, and lead and urge the sales engineers to achieve the established sales targets;

4) Improve the follow-up of regional key projects and complete the follow-up maintenance of large steel structure companies and key design institutes;

5) Be brave in exploration and innovation, be good at summarizing and improving the work experience of yourself and sales engineers, and provide feasible suggestions for superior leaders.

organizational building

1) according to the needs of sales promotion, establish and constantly enrich and adjust the sales team in this region, complete the sales training for sales engineers, and promote the sales engineers to grow up in their business ability as soon as possible;

2) Strive to improve the maintenance efficiency of core customers in this region and guide sales engineers to improve the follow-up scope and depth of target customers in this region;

3) On the basis of company principles, evaluate and motivate sales team members fairly and reasonably, and strive to improve team cohesion and work vitality;

4) According to the training materials provided by the company, conduct on-site training for sales engineers to improve their sales skills;

5) Under the training and guidance of superiors, constantly improve their sales skills and work ability.

2。 sales engineer

job responsibility

1) Responsible for the development of target customers in the region, and complete quarterly and annual sales tasks;

2) Responsible for the company's customer maintenance, maintain daily communication with customers, tap customer needs and explore new business opportunities;

3) Cooperate with the sales manager to complete other work required by the company.

job requirement

1) College degree or above, more than one year sales experience, especially those with outstanding ability can be relaxed.

2) Have a strong desire for wealth and a sense of accomplishment, and turn it into proactive execution.

3) Strong sense of responsibility, passion and enthusiasm for work, courage to face pressure and actively seek solutions.

4) Strong learning and exploration ability, able to quickly adapt to brand-new industry fields and business models, and good at capturing potential market opportunities.

Team annual work plan 6

20xx years are about to pass. In this nearly a year, I have gained a little through hard work. At the end of the year, I think it is necessary to make a summary of my work. The purpose is to learn lessons, improve yourself, and even do a better job. I have confidence and determination to improve my work next year. Let me briefly summarize the work of one year.

This year, I served as the deputy manager of the company's sales department, in charge of the company's engineering team. During my tenure in the company, I constantly learned product knowledge, absorbed information from the same industry and accumulated rich market experience. Now I have a deeper understanding of the steel industry market, and I can handle all kinds of customers' problems clearly and freely, accurately grasp customers' needs, establish good communication channels with customers, and gradually gain customers' trust. Through my unremitting efforts, I have obtained many successful customer resources and laid a solid customer base for my sales task. Moreover, in the process of constantly learning knowledge and accumulating experience, my ability and professional level have been greatly improved than before.

Although I have been engaged in sales, I have certain sales knowledge and experience, but I still have a certain distance from outstanding and successful sales management talents. The work is not done well, and I feel that I am still in the position of a salesperson. My lack of training and guidance for sales staff has affected the sales performance of the sales department. This is one of the important aspects that I need to improve. Now I will sum up my work with my department for 20xx years.

Department work summary

In 20xx, with the joint efforts of all the staff of the engineering team, the following work was completed:

1, cumulative customer positions;

2. Realize the sales volume1000t;

3. Realize the payment of 10,000 yuan, with the payment rate of%;

4. List the sales details of each project in detail:

Judging from the sales performance, our sales volume has decreased compared with last year, which is not only the influence of the market environment, but also many factors that we have not done well in our work. In 20xx, there are still many failures in our sales work, which need our joint efforts to improve and perfect.

Although objective factors exist, there are still some problems in the work, mainly in the following aspects:

1. The sales staff of the department and I seldom visit the company's customers, so that the development of customer potential stagnates and customer visits are generally not done well. This is an important reason why the sales volume has not improved, and it is also one of the aspects that we need to improve.

2. Communication with customers is not deep enough. In the process of communicating with customers, salespeople can't explain the actual situation of the company's products to customers very clearly, sometimes they can't really understand the ideas and intentions of customers, and they can't respond quickly to some suggestions put forward by customers. When conveying product information, we don't know how well customers know or accept our products, which has a bad influence on sales.

There is no clear goal and detailed plan for the work. Sales staff have not developed the habit of writing work summaries and plans, and sales work is in a laissez-faire state, which leads to various adverse consequences such as no unified management of sales work, unreasonable distribution of working hours, and chaotic work situation.

4. The development of new business is not enough, the business growth is small, the personal salesman's sense of responsibility and work planning are not strong, and his business ability needs to be improved.

The market situation is grim. Nowadays, science and technology are developing rapidly. If we don't do a good job in sales and seize this opportunity, we are likely to lose this opportunity of vigorous development. Therefore, we should actively adjust our sales work and welcome our work in the coming year with a positive attitude:

In 20xx, we will take the following tasks as our main tasks:

1. Establish a sales team that is familiar with business and steady.

Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson. Establishing a united and cooperative sales team is the foundation of an enterprise. It will be a big task to build a harmonious and lethal team in next year's work and sell it through different channels.

2. Improve the sales system and establish a clear and systematic business management method.

Sales management is a long-standing problem in enterprises. Salespeople are in a state of laissez-faire when they take part in work. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership. Strengthen the execution of sales staff, thus improving work efficiency.

3. Cultivate sales staff to find problems, sum up problems, and constantly improve their habits.

The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.

4. Establish new sales models and channels.

Grasp the existing petroleum and petrochemical sales channels and make a perfect plan. At the same time, explore new sales channels, make good use of the company's existing resources, and cooperate with telemarketing and marketing.

5. Sales target

The most basic sales target this year is to have a list of monthly income. According to the sales task issued by the company, the task is divided into month, week and day according to the specific situation; Divide the monthly, weekly and daily sales targets into each salesperson to complete the sales tasks in each time period. And improve the sales performance on the basis of completing the sales task, and I will lead all my colleagues in the sales department to go all out to achieve the goal.

Before making a decision in the future, we should consider the opinions and decisions of the company leaders and obey the decisions of the leaders on various businesses. When there are differences in the work, we should calm down and resolve them through consultation, and then start the work after reaching a consensus. In the future, as long as I can always sum up experience and lessons, give full play to my strengths, correct my shortcomings, consciously put myself under the supervision of the company organization and customers, work hard and set an example. I believe we will have a higher starting point and become a qualified manager.

In 20xx, the focus of our department is mainly to develop the market, select channels and build teams. At present, it is urgent to make a good start for the company's sales in 20xx, and we will go all out.

I think the development of the company next year is inseparable from the overall quality of all employees, the company's guidelines, team building and individual efforts. Improving the standard of execution, establishing an excellent sales team and having good working patterns and habits are the keys to our work.

Sales department:

20xx65438+February 15