Keywords small and medium-sized enterprises; Corporate culture; build
First, the definition of corporate culture
The so-called corporate culture refers to the values, beliefs and behaviors that all members of the enterprise abide by together. The construction of corporate culture, regardless of the size of the enterprise, regardless of industry differences, as long as it is an enterprise and a team, is essential. Corporate culture includes three aspects: first, the values of corporate members are consistent, and only in this way can the company achieve unity; Secondly, the beliefs of enterprise members are the same, and only in this way can we realize the sincere unity of the whole company and not be afraid of difficulties; Moreover, the behavior of enterprise members must be unified, and only in this way can the company keep pace. Without corporate culture, even an enterprise with only three people will embark on a tortuous development path because of the disunity of ideas. On the contrary, with the escort of corporate culture, even a 10,000-person enterprise can unite as one and forge ahead.
Second, the problems in the cultural construction of SMEs
Small and medium-sized enterprises are small in scale and have few employees. Therefore, the cultural construction of small and medium-sized enterprises is often ignored by enterprises intentionally or unintentionally, which leads to many problems in the cultural construction of small and medium-sized enterprises.
(A) corporate culture as a "propaganda slogan"
Small and medium-sized enterprises are few in number and small in scale, and managers of enterprises often lack management experience. Therefore, many small and medium-sized enterprises often simplify corporate culture as "the slogan of big enterprises hanging on the wall" and understand the cultural construction of small and medium-sized enterprises as writing loud propaganda slogans, without really starting to build their own corporate culture.
(B) corporate culture is understood as "trade union activities."
Some small and medium-sized enterprises often hope to "build corporate culture" by organizing employees to participate in cultural and sports activities similar to trade union activities. In fact, trade union activities are only a microcosm of corporate culture. Understanding corporate culture as "trade union activities" just reflects the strangeness and ignorance of small and medium-sized enterprises to corporate culture.
(C) corporate culture is understood as "rules and regulations."
Some small and medium-sized enterprises believe that designing strict, meticulous and humanized rules and regulations for enterprises is to build corporate culture. However, rules and regulations still only reflect one aspect of corporate culture. If only humanized rules and regulations are established, the corporate culture is still incomplete, and it is difficult to really promote unity and development.
Third, suggestions for the cultural construction of small and medium-sized enterprises
Surabaya county Power Supply Company, a medium-sized state-owned enterprise, is a wholesale county power supply enterprise managed by Shandong Electric Power Group Corporation. The company has 383 employees, 1 1 departments, 2 secondary institutions and 13 power supply stations. In the process of group company's "three sets and five big" system construction, driven by innovative ideological and political work and influenced by the construction of "five unified" corporate culture, surabaya county Power Supply Company established its own "Surabaya power supply culture", emphasizing the intensive management of people, finance and materials in the company's operation and management process, and integrating the group company's "big planning, big construction, big operation, big overhaul and big marketing system". Under the influence of this unique corporate culture, surabaya county Power Supply Company was rated as the "first-class county power supply enterprise" of the State Grid. Group company "advanced county power supply enterprise"; "Lighting Mountains and Rivers" service brand "service brand" in Shandong Province; Jining "Top Ten Service Brands"; Many honorary titles, such as "benchmark unit for comprehensive management with electricity consumption below 600 million", have kept the honorary title of "civilized unit" at the provincial level for 22 consecutive years, and won the first place in surabaya county social management and public service industry for 12 consecutive years. Summarizing the successful experience of surabaya county Power Supply Company, we should pay attention to the following aspects in the cultural construction of SMEs:
(A) to improve SME managers' understanding of "corporate culture"
In China, many small and medium-sized business owners have developed from scratch in stormy waters. Therefore, experience management is the most familiar management method for these managers. But in fact, with the development of enterprises in the market economy environment, experience management has been unable to adapt to the new requirements put forward by the market for enterprises. Therefore, the managers of small and medium-sized enterprises must strengthen their own learning, improve their knowledge and understanding of "enterprise culture" and implement the cultural construction of small and medium-sized enterprises, instead of just writing a few slogans and playing a few games, they should combine enterprise culture with the reality of enterprise management.
(2) Pay attention to the combination of SME culture and enterprise development reality.
The development of small and medium-sized enterprises needs the joint efforts of all employees to innovate. Therefore, the enterprise culture construction of small and medium-sized enterprises must be closely combined with the reality of enterprise development. Corporate culture should be advanced and instructive. With the change and evolution of enterprise development, it is expected that at any point of enterprise development, all employees will be aroused, and employees will be closely United to form a joint force to promote enterprise development.
(c) Emphasize the role of SME culture in promoting enterprise development.
Corporate culture is a summary of the values, beliefs and behaviors of enterprise members, which has a guiding and normative role in the behavior of enterprise employees. Therefore, the enterprise culture construction of small and medium-sized enterprises should be combined with the reality of enterprise development, and it is necessary to "educate people with enterprise culture, guide people with enterprise culture, and inspire people with enterprise culture", give full play to the incentive and encouragement role of enterprise culture to employees of small and medium-sized enterprises, ensure that enterprise culture can continuously serve the development of small and medium-sized enterprises, inject fresh blood into the development of small and medium-sized enterprises, and promote their development.
For small and medium-sized enterprises, corporate culture has a very powerful force. The construction of corporate culture can not only provide lasting productivity and development impetus for power enterprises such as surabaya county Power Supply Company, but also realize mutual support and complementarity between enterprise management and corporate culture when enterprises are in difficulties, which plays an important and irreplaceable positive role in the long-term development of enterprises. Establishing a good SME culture will not only have a positive impact on the development of enterprises, but also enhance the comprehensive competitiveness of enterprises to a certain extent, which is conducive to the development of SMEs.
refer to
Zhao Lili. On the Cultural Construction of Small and Medium-sized Enterprises in China [J]. Management Vision. 2008
[2] amber. On the cultural construction of small and medium-sized enterprises [J]. Modernization of shopping centers. 2008
[3] Korean item. Reflections on strengthening the cultural construction of small and medium-sized enterprises [J]. News World (Paper Edition) 2008(07)
[4] Zhang Yanli. Research on the Cultural Construction of Small and Medium-sized Enterprises in China [D]. Hubei University of Technology. 2009
About the author:
Yan, political engineer of Jining surabaya county Power Supply Company.
Yan Honglin, graduate student of Shandong University of Science and Technology.