How to write the concept of advertising language design? 1 First of all, in the design stage, there must be a certain cultural connotation. 2. Secondly, the corporate culture should be integrated into the advertising language, so that the design of corporate logo can better meet the basic situation of the enterprise and better reflect the cultural connotation of the enterprise. 3. Corporate culture also plays an important role in the design of slogans. The quality of corporate culture directly affects people's understanding and communication with enterprises. So this link must be done well. 4. Corporate culture also plays an important role in the design of slogans. The quality of corporate culture directly affects the communication effect of corporate culture. The logo design of the enterprise is very distinctive. Based on this standard, more people can understand the corporate culture and have a greater impression on the brand and products of the enterprise.