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A well-defined corporate culture
Mission: to spread light culture and light up a better life.

Company vision: to become the first brand of commercial lighting in China in 2020; One of the most popular lighting companies in the world.

Corporate values: Excellence in quality, seeking common ground from customers, teamwork, innovation, change and pragmatic management.

Enterprise goal: to build a first-class national brand.

Enterprise spirit: innovation, enterprising and honest management.

Business policy: product wins by quality, business wins by honesty, cooperation wins by sincerity, service wins by speed, market wins by difference and shopping wins by shopping.

Corporate slogan: Building the first brand of lighting in China.

Brand slogan: cultural energy-saving lamp cup expert who transmits light

Product concept: high quality, green and environmental protection, and build a harmonious light environment.

Team concept: unity, pragmatism, hard work, enterprising, innovative and efficient.

Service tenet: honesty, trustworthiness, quickness and high efficiency.