Opel was translated into aubert, taking the surname of its founder Adem aubert. A trademark consists of two parts: a pattern and a text.

The pattern represents the technical progress and development of the company, which cuts through the sky like lightning, shocks the world, indicates that the car is flying like lightning, and also shows off its research results in aerodynamics; The word "Opel" is the surname of the founder. 1899, two sons of old Opel, Fritz and William, started to manufacture cars and motorcycles, and named the factory after their father, adam opel, so the name of Opel has been used ever since.

Extended data:

Opel brand culture:

Opel's basic values: innovation, flexibility and diversity, unlimited sports and excellent quality.

Carl-PeterForster, chairman and executive director of Opel, pointed out: "Opel is sending a fresh wind of change to the world. Opel's slogan of' innovating ideas and pursuing perfection' is the guiding principle for Opel to develop various new series of cars."

As one of the best-selling brands in Europe, Opel's pure and sophisticated German technology is deeply rooted in people's hearts and is well known. In the future, Opel's innovation, flexibility and diversity will be carried forward under its brand-new image, and its infinite dynamic and excellent quality will bring people a fresher and more confident driving experience and car culture.

References:

Baidu Encyclopedia _ Opel