Illicio Lez is a box of 30 sticks. According to relevant public information, Qiao Lezi, as the main product of Yili Ice Products, created a performance of more than 200 million yuan as soon as it went public in 2003. After two years of accumulation and adjustment, Qiao Lezi has defined the brand operation strategy. Since 2006, Angela Zhang, a popular Taiwan Province singer, has been the advertising spokesperson, which has strongly supported the fashion and health of Jollezi series products.