Wenchuang ice cream: rich and varied cultural relics can also be delicious.
Wenchuang ice cream, such as Spine Beast in the Forbidden City, Yellow Crane Tower in Wuhan and Xi 'an City Wall, not only embodies economic benefits, but also embodies cultural benefits. It is understood that scenic spots and museums all over the country are still exploring more novel forms of cultural and creative ice cream. The person in charge of the marketing planning department of the Yellow Crane Tower Park said: "According to the analysis of the existing data, if the epidemic did not rebound, the conversion rate of Wenchuang ice cream would reach 30%, which is equivalent to 30% of tourists buying the Yellow Crane Tower. In the case of repeated epidemics, the income also reached 2 million yuan. For a single product, this data is already considerable. "
Wenchuang ice cream, developed and designed in Sichuan with bronze kudzu as the element, was recently launched in the "Touch Dreams Bashu Exhibition Season", presenting it to tourists in a beautiful, fun and delicious form, integrating culture and trendy thinking into ice products, and realizing the purpose of "promoting culture through tourism and promoting tourism through culture".
The shapes imported from all over the country are all iconic landmarks-Wenchuang ice cream, which is fine in arts and sciences, with overlapping dancing on the roof, vivid characters and strong three-dimensional sense. 202 1, the ancient city of Xinzhou, Shanxi Province launched the "ancient city ice cream". Once it came out, it was highly sought after by consumers. Ice cream popsicles have brought fire to tourist attractions, increased the benefits of scenic spots and attracted many netizens to punch in. The National Museum of China chooses moire rhinoceros statues and drum-beating rap figurines as ice cream elements to make cultural relics delicious. Once listed, it won a hot search in Weibo in just a few days.
The original intention of Wenchuang ice cream is to make tourists more willing to walk into museums through food carriers, learn about museums and their culture and history, and enrich the public's historical knowledge.
Wenchuang ice cream: the unique expression of the sense of travel ceremony adds a sense of nationality to history.
In the new century, with the change of people's consumption patterns and the upgrading of consumption concepts, young people have become the focus of the consumer market. Ice cream has broken the restrictions of seasons and regions, and has become a daily leisure dessert from the previous summer. At present, domestic ice cream brands are like a whirlwind wrapped in the ice cream of network celebrities, which has set off a powerful storm in the domestic market and continuously expanded the market capacity of ice cream.
Wenchuang ice cream is popular because of the deep integration of historical culture and IP elements, and the ice and sweetness of traditional culture are refreshing. 1998 After 2000, the new generation group gradually grew into the main force of cultural consumption. They follow the trend regardless of seasons, prefer products with a sense of ceremony, break through the traditional shackles, open up the road of innovation, and enhance the vitality of cultural creation with more advanced concepts. Consumption habits and demands make cultural institutions explore how to connect the consumer market with their own characteristics step by step. Behind the circle, it is not only the original charm of traditional culture, but also the preference of young people who have repeatedly trampled on modern communication.
The creativity of Wenchuang ice cream can be applied to various snacks in the future, such as biscuits and chocolates, which will not melt and will be convenient for tourists to take away as gifts. Wenchuang ice cream is consumers' recognition of culture, which in turn arouses their interest in culture, so as to further understand, explore and care about the local area, which is conducive to promoting the integrated development of cultural tourism and amplifying the resource effect of various places.
With the development of society and the improvement of living standards, the pursuit of personality, quality and other consumer needs began to lead the trend. People's demand for ice cream is no longer satisfied with simple taste enjoyment. Products with cultural creativity and quality connotation can conquer consumers better, and they don't need to care about whether they are expensive or not. An ice cream can not only satisfy everyone's appetite, but also understand the relevant cultural common sense. For young people, Wenchuang ice cream has not only become a unique expression of the sense of travel ceremony, but also added creativity to the "punch card" of scenic spots, absorbing local culture in every square inch and adding a sense of simplicity to history.