First, businesses are looking for too many celebrity endorsements.
When something happens too many times, people will naturally feel numb and even conflict.
Second, stars speak for multiple brands at the same time.
A star speaks for more than ten products at the same time, and the products have nothing to do with it.
For example, Cecilia Cheung also endorsed Fengchi Tianxia XX motorcycles, infant milk powder and jewelry. I once went to a fourth-tier city on business and found that she also endorsed a large furniture city and a security door! I felt very surprised+extremely disgusted at that time.
At the same time, it also reflects a problem-when celebrities endorse products, they are not aware of product endorsement. Even he probably didn't know the quality of the products he endorsed, and he didn't try it himself. So as to give consumers a feeling that they can invite celebrities to endorse as long as they spend money. So, naturally, I don't buy it.
Third, the phenomenon of star collapse is frequent.
Nowadays, star has become a neutral word. Many stars, after receiving many endorsements, broke out cheating, drunk driving and taking drugs ... their private lives were chaotic and their character was low.
In this case, let the star do the endorsement again, and at most let the customer know: Oh, please advertise this thing on XX. But the purchase behavior will not be realized at all.
Fourth, endorsing a dead star is purely self-consumption.
The popular fried chicken endorsement price is very high now. So some products will find some out-of-date stars as spokespersons. This gives consumers a worse feeling.
Artists should speak with their own works and make money with them. Instead of making money by consuming former fans. So now many people's first reaction to the advertisements of dead stars is-Ha, this guy, he is short of money!
Speaking of which, I must spit out this couple. He is kind to me every day, and washing is healthier. Really annoying!
Fifth, after-sales products have nothing to do with endorsement stars.
Customers choose this product because of their trust in the stars. However, when the product is exposed to serious quality problems, the star will stop advertising at most, but will not bear any responsibility for it, unscathed. You should take the money. Keep taking it. The feeling for customers is to make money purely by consuming my trust in you. Break your word.
In view of this, I suggest:
1 Strictly control the number of celebrity endorsement products; At the same stage, stars can only endorse one product;
2. Implement the product trial system. Try it for at least one month before endorsement;
After-sales star responsibility system, the star should be responsible for quality problems. The endorsement fee can't run away. At the same time, this move also forced the stars to carefully choose endorsement products.
The last thing I want to say is: stars should be responsible to consumers.
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