Initial goal: based on the liquor industry, with the overall idea of middle and high-grade driving middle and low-grade, cooperate with famous liquor enterprises to develop excellent liquor brands and become excellent brand operators in liquor industry; Mid-term goal: to become a star enterprise in China liquor industry; Long-term goal: diversified development, complete the listing goal of enterprises; Core values: pioneering and enterprising, people-oriented, creating value for customers, creating benefits for enterprises and creating opportunities for employees! Principle: Pay attention to contracts and keep promises, and follow the principles of "abiding by the law" and "honesty"; Motto: if you want to do something, do it first; Pursuit: break through yourself and never stop; Service concept: sincerity will always accompany; Concept of making friends: make friends all over the world, learn from each other's strengths, exchange needed goods, teach and learn from each other and seek common development; Requirements for cooperation: ambitious, capable and qualified; Cooperation concept: help others succeed; Marketing concept: close to consumers, close to competitors, close to channels, close to the market, understand the demand and meet the demand; Talent standard: capable, flat and mediocre; Learning methods: constantly deny yourself, affirm yourself and stimulate your potential; Style: self-confidence, passion, self-discipline and smile; Outlook on life: a happy life; Work standard: Excellence, quality is better than quantity; Work mentality: peace of mind, not afraid of mistakes, timely adjustment; Team spirit: unite and cooperate, strive to set an example and help each other;

Dozens of products with different grades and tastes, such as Wuliangchun, Wuliangchun, Jinliufu, Liu Yanghe and Jingjiu, meet the needs of consumers in different regions, cultural backgrounds and levels. In particular, the advent of Wuliangye, Smooth sailing Wuliangye, Wuliangye Panama Commemorative Wine and other Chinese zodiac treasures has made them achieve exquisite and ultimate integration in spirit, shape, rhyme and taste, and become a model for pursuing Excellence.

Wuliangye has demonstrated its profound cultural origin and inside information in liquor industry, with profound cultural tension and joint efforts of liquor brands.

At the same time, with the help of Wuliangye CCTV enterprise song exhibition and broadcasting platform, Wuliangye enterprise series songs are fully displayed, and Wuliangye people's mental outlook and enterprise spirit are fully interpreted with beautiful songs and melodies. Wuliangye enterprise series songs are a collection of national culture, enterprise culture and wine culture, which realize the sublimation of the full integration of the three and profoundly interpret Wuliangye's brand concept and brand sustenance.

Wuliangye integrates Wuliangye culture into liquor brand, which is a model of brand culture creation.