Carry forward the national wine culture and pursue innovation and Excellence. In the process of developing production and pursuing growth, Kweichow Moutai Group always adheres to the principle of putting morality first and being sincere and trustworthy to the country, society and partners. "Zhiyuan" means that Maotai people aim high and strive to realize the evergreen foundation of Maotai, the national wine. Its corporate culture is rich and colorful, mainly manifested in the following aspects: mission: carrying forward the national wine culture, pursuing innovation and Excellence, vision: world-renowned, core values: being noble and caring for morality. Maotai, a specialty of Maotai Town, renhuai city, Zunyi City, Guizhou Province, is a symbolic product of chinese national geography. Moutai is a traditional specialty wine in China.