At present, all countries and regions regard tourism as an important industry to develop. Liaoning province has established the goal of building a strong tourism province, and launched the tourism image logo of Liaoning and the theme slogan of "breezy and colorful Liaoning", and Shenyang has also launched the city positioning slogan of "vibrant capital". Based on the concepts and characteristics of tourism image-building and advertising, this paper expounds the importance of tourism image-building and advertising, and their complementary relationship. This paper introduces the tourism resources of Shenyang, investigates the tourism image and advertising status of Shenyang, and finds out the problems existing in Shenyang tourism. Shenyang's tourism industry has a good foundation and has developed rapidly since the mid-1990s. However, there is a lack of efforts in the image building and advertising of the tourism industry, and it faces problems such as insufficient industrial policy support and lack of tourism products. In view of the existing problems, this paper puts forward some countermeasures to solve the existing problems of Shenyang tourism. The Shenyang Municipal Government should attach great importance to it, deepen the tourism reform, strive to create a good image, increase the tourism propaganda and solve the existing problems.

In view of the existing problems, this paper puts forward some countermeasures to solve the existing problems of Shenyang tourism. The Shenyang Municipal Government should attach great importance to it, deepen the tourism reform, strive to create a good image, increase the tourism propaganda and solve the existing problems. Tourism should highlight the theme of "Qing culture", create a good image, strengthen marketing propaganda, that is, "people-oriented" image shaping and advertising propaganda, so that Shenyang tourism can better implement the concept of people-oriented and harmony between man and nature, and develop steadily and rapidly. Finally, the article looks forward to the prospect of Shenyang tourism.