Adidas: Adidas-Salam Co., Ltd. is the second largest sporting goods company in the world, and its products are sold all over the world, with a global market share of 12%. There are many brands of Adidas-Salam, among which Adidas has become a household name among consumers in China and Asia. Ye Hang athletic supplies
Germany Herzogenaurach head office
The website is www.adidas.de
Referee Robert Louis Dreyfus
The earliest opening date: 200 1 year.
brand name products
Adidas sportswear/shoes and sports bags/balls
Erima team sportswear, swimsuits and accessories
Solomon ski supplies and summer sports supplies
Taylor makes golf supplies.
Mavic bike spare parts
Campfire winter sportswear
primary data
According to IAS199919981997.
Net sales (millions of euros)
After-tax profit (millions of euros) 228 205
Dividend per share (EUR) 0.69
Earnings per share (EUR) 5.02 4.52
The number of employees is 12829 120367993.
Business in China and Asia
Headquartered in Hong Kong, Adidas Asia Pacific Limited is a wholly-owned subsidiary of Adidas-Salam Limited, which is responsible for global procurement.
Puma: Puma's history is closely related to Adidas. After RUDOLF DASSLER separated from Adidas, he founded Puma and continued to develop with a completely different concept. However, the business war between the two brothers continues. After Puma was continuously favored and selected by Olympic athletes and great football players, the world gradually noticed the unique and elegant streamlined design of Puma marked by jumping cheetah, and even finally set foot in the racing industry, and introduced the famous race cat hi(sparco) shoes and special boxing shoes specially designed for boxing. , and a complete collection of 28 Puma functional shoes.
Puma's logo gives people an illusion of continuous progress in an instant. The history he has crossed in the past 50 years has been written page by page on great sports achievements. Play the World Cup finals with Puma and Billy, and dominate the lawn at Wimbledon with tennis player Baker. Cooperate with top athletes, constantly pursue the latest technology and make the best sports equipment. Founder Rudolf? Dassler established the German brand Puma on 1948. Puma has been playing an important role in sports for decades. In recent years, it has successfully combined fashion and sports to become one of the favorite brands of young people.
Puma brand introduction:
Herzogenaurach, located in Bavaria, southern Germany, was an unknown town at the end of 19, and its main economic tradition was clothing industry. However, today, it attracts people's attention because it is the headquarters of Puma, a world-famous sporting goods company.
A local shoemaker started his own small workshop factory. At first, I mainly made leather boots and slippers. He has two sons: RUDOLF DASSLER and ADOLF DASSLER also work in this factory. 1924, when two brothers grew up, they inherited their father's business and invented wooden nails for nailing leather bags under leather boots. At that time, the German people loved football, and their enthusiasm for football was unparalleled in the world. Players also demanded good sneakers. Therefore, making running shoes and kicking shuttlecock has become their direction. With the growth of the company, there was a contradiction between the two brothers. 1948, they decided to split up. My brother founded Puma, and my brother founded Adidas.
After more than 50 years' efforts, Puma has made remarkable achievements in the history of modern sports development. Over the years, Puma has accompanied the ball king Billy to the World Cup finals many times. Tennis star Becker competed with his opponent at Wimbledon and won several Olympic gold medals in track and field with Christie. This is the performance of Puma's communication and development with the world's top athletes through continuous research and development.
Puma will continue to develop to glory, constantly seek technological innovation, and promote the national fitness campaign through the excellent performance of its sponsored athletes.
Nowadays, Puma Puma has developed into a large multinational company with many products, which are sold all over the world to provide the best sporting goods for sports enthusiasts.
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