Brand goal: the global leader of outdoor life brands.
Brand Vision: Create a brand-new outdoor lifestyle.
Brand mission: to provide consumers with fashionable, safe and reliable functional outdoor leisure equipment.
Brand slogan: free step, unlimited wonderful.
Product positioning: affordable and luxurious
Product category: professional outdoor, leisure outdoor, urban life
Consumer group: 28-40 years old, with certain taste and spending power; Interested in tourism, outdoor leisure sports and product technology, pay attention to the cost performance of products while pursuing fashion.
ICBC's service philosophy is: customer first, satisfied with service; Employee-oriented, integrity as one. Among them, "customer first" is the core content of I