As the former joint venture Hong Kong Milk Company has sold the ice cream manufacturing business to Nestle, on May 1999, Guangzhou People's Food Factory cooperated with Nestle Co., Ltd. to operate Guangzhou Frozen Food Co., Ltd. through equity transfer, becoming one of the operating companies invested by Nestle Co., Ltd. in China, accounting for 97% of the shares. Administratively, it belongs to Nestle (China) Co., Ltd. and is exclusively managed by Nestle China Company.
After the acquisition, the brand of "Wuyang brand ice cream" was retained and co-produced with Nestle ice cream series. RonaldHouston used to be the director of Guangzhou Frozen Food Co., Ltd., and from June 5438, 2005 to February 2005, he was the general manager of Guangzhou Frozen Food Co., Ltd. and the general manager of Guangzhou Nestle Milk Co., Ltd.
After the joint venture, new products are launched every year, and the trademark of Wuyang is the same as that of Nestle ice cream: the red "Wuyang brand"? There is a blue ellipse outside, Nestle is also red, and there is a light blue trapezoid outside; The names and designs of some products are also very close to those of Nestle in Hong Kong, and the packaging of Qiqi series keeps the cartoon design style of Hong Kong Dairy Company.
The company also introduced advanced production lines, such as BigDrum, which produces Nestle's core strategic products, and established a new product development laboratory to promote the development of new products.
Introduction of Wuyang ice cream:
Wuyang brand ice cream is a well-known local ice cream brand in China and Guangzhou, and it has a high recognition in Guangdong province. Wuyang Ice Cream Factory was originally located at No.0/63 Donghua South Road, Dongshan, Yuexiu District, and has been moved to No.9 Xinfeng Road, Yongshunda Road, Yonghe Development Zone, Guangzhou Economic and Technological Development Zone.
From 2002 to 2005, Wuyang ice cream won the title of famous trademark in Guangzhou. When the Donghua South Road factory produced Wuyang ice cream, the neighbors could smell the aroma of ice cream, which impressed many Guangzhou citizens. During the operation of Hong Kong Dairy Company, the advertising slogan of Wuyang Ice Cream was "Enjoy, Delicious, Delicious and Happy".
The above contents refer to Baidu Encyclopedia-Wuyang brand ice cream.