Maybelline's name consists of the name of American chemist Williams' sister (Maybelline) and the second half of vaseline. ?
When 19 17 was founded, maybelline new york produced the world's first modern eye cosmetic: maybelline new york cake mascara. Today, maybelline new york has become a legendary global cosmetics pioneer company.
In more than 90 countries and cities around the world, maybelline new york became the first company to produce women's cosmetics and skin care products. It has a brand history of 100 years. Maybelline new york provides professional facial makeup, eye makeup and lip makeup products.
The sales volume of pure mineral oil foundation in maybelline new york ranks first in China, and the first mineral foundation production line was established to help improve the skin. Maybelline new york established the Urban Skin Institute in new york to study the influence of urban living environment on women's skin.
At the same time, for urban skin, we will produce a series of skin care products with seeds as the formula, tap the purifying power of skin from nature and keep the skin natural and beautiful.
Extended data:
First, the development process
19 13 American chemist T.L.WILLAMS invented maybelline new york mascara for her sister.
That's to help my sister Mabel win her boyfriend's heart. At that time, Mabel's boyfriend CHET fell in love with another woman. Williams mixed vaseline glue and charcoal powder to make a paste that can make eyelashes black and moving. This is the first mascara in the world!
199 1, maybelline new york put forward the slogan "Beauty comes from the heart, and beauty comes from maybelline new york", which expressed maybelline new york's belief in reappearing the inherent beauty of women.
From 65438 to 0995, maybelline new york landed in China and was quickly favored by consumers with high quality and popular price. Maybelline new york has set up thousands of sales outlets in hundreds of cities in China.
From 65438 to 0997, maybelline new york was awarded the title of "Best-selling Brand in China Market" by the National Bureau of Statistics.
1998 and 1999, maybelline new york ranked first in lipstick sales for two consecutive years, ranked first again in lipstick sales in 2002, and also ranked first in mascara sales in maybelline new york. Maybelline new york has become one of the most famous and best-selling cosmetics brands in the mass cosmetics market in China.
In 2000, according to Nielsen's statistics, maybelline new york ranked first in sales and turnover of cosmetic products in the United States.
In 2009, maybelline new york, as the official cosmetics sponsor of Mercedes-Benz Fashion Week in new york, provided full support to the famous fashion masters DKNY and Charlotte Ronson at the beginning of the spring and summer fashion week in September 2009, creating a show capacity.
In more than 90 countries and cities around the world, maybelline new york became the first company to produce women's cosmetics and skin care products. It has a brand history of 97 years.
Second, its products
Maybelline new york's products are very rich, including eye cream, skin care products, cosmetics, powder, nail polish, eye shadow, loose powder, concealer, honey powder, makeup, concealer, eyeliner, makeup fixative, foundation, lipstick, mascara, BB cream, blush, cream, eyebrow pencil, eyeliner, lip gloss and makeup remover.
Maybelline new york is also a world-famous fashion leader. Christy Turlington, a world supermodel, and Wang Anna Qin Wen, the cover girl of China edition of Vogue, are the brand spokespersons of maybelline new york.
In addition, maybelline new york also works closely with China movie star Zhang Ziyi. Maybelline new york also signed a contract with super girls champion Jiang Yingrong to promote an advertising campaign with the theme of "Power in Your Hands" to China, and to promote "Four Simple Parts to Create Natural Beauty" to women in China.
References:
Baidu Encyclopedia-Maybelline