The design concepts of the US Army, Ford and Willys-Ove rland have been comprehensively improved. 194 1 On July 23rd, 2008, Jeep signed a contract with Willys-Overland Automobile Factory in Toledo, Ohio to manufacture Willys MB cars, and Jeep officially began to expand the automobile market.

During World War II, about 600,000 Jeep vehicles joined the battle, which proved the success of Jeep products.

After World War II, American troops withdrew from Europe. Local residents enjoy using Jeep, so they began to apply it to their daily work. With its excellent durability and reliability, Jeep allows people to rebuild their homes and maps. Because people enjoy the vast living space brought by Jeep too much, Jeep is quickly used as a means of transportation to create fun in life.

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Speaking of Jeep, people can always think of its catchy and philosophical advertising language. From the early "the sun will never set in front of the powerful Jeep" to the present "not all Jeeps are called Jeeps", Jeep has always shown the world its unique and rich brand connotation in its own way.

For more than 70 years, this brand born out of smoke has entered a peaceful era, but its original fearlessness and wildness have not diminished, and it has truly practiced the concept of "doing one thing thoroughly for more than 70 years". There is no doubt that this is an awesome brand.

In the development of Jeep, it has gone through Willis, Caesar, American Automobile Company (AMC), Chrysler and other important stages. Among them, henry kaiser spent $60 million in 1953 on the production technology and equipment of Willis.

1963, Willis changed its name to Caesar jeep, which was an epoch-making year in jeep brand history.

Baidu encyclopedia -JEEP (automobile brand)

People's Network-Changing Owners Again/Becoming Attached to Jeep History in China