(The rhyme is easy to read, which makes people want to buy things at first sight): "The fifth anniversary of xx store will make you buy affordable and have fun!" , "XX store's fifth anniversary, discount promotion in progress ...", "benefits, gifts, satisfaction, fun, all in the fifth anniversary of XX store" and so on.

I wish the truth: since it is a comprehensive shopping mall, no matter what activities are for profit, it is also a practical way to show small profits but quick turnover in these activities. When calculating the cost: you can buy a few and get a few free, and limit some commonly used commodities (such as eggs/rice/meat/oil, etc.). Earn popularity by low-price promotion (store celebration, you want popularity). If you buy more than 200 yuan, you can get one lottery ticket/two tickets from 350 yuan (finally, you can get a one-day lucky draw and win the prize on the spot. The overdue prize will be invalid, depending on the size of your shopping mall. This is also the place that reflects the strength of your shopping mall), and when did your store open? For example, 1990, how much discount can be given to things ending in 100 RMB, and so on! The following is a sample I found online, hoping to help the landlord.

Marketing planning of chain supermarket anniversary celebration

1.

Combined with the marketing plan of Youa Supermarket in 2008, the marketing plan of the fourth anniversary celebration was formulated and implemented, in order to increase the customer gathering power and commodity sales of the supermarket, enhance the market control ability and social influence, and obtain a double harvest of economic and social benefits.

2. Theme:

Happy story: the fourth anniversary celebration of Youa Supermarket was staged.

3. Promotion principle

Create surprises, benefit customers and create a warm shopping atmosphere.

4. Content

4. 1 activity time

2008/ 1 1/29~2008/ 12/07

4.2 Promotion Form

4.2. 1 Promotion theme

Select 220 kinds of DM special commodities (except household appliances), and launch a large number of special commodities, bundles and gift packages with sufficient supply every day during the whole activity, highlighting attractive commodities such as seasonal commodities, fresh food, cereals, oils and foodstuffs, daily necessities, seasonal clothing and new products, so that customers can obtain extensive benefits;

4.2.2 Promotion hotspots

Every day, about 10 kinds of ultra-low-priced goods are selected, and reasonable varieties, supply quantities and ultra-low prices are required to ensure strong attraction and price impact. On the one hand, it limits the number of individual purchases, on the other hand, it ensures sufficient supply on the same day to avoid looting in a short time;

Bulk rice was sold at ultra-low price for two days, namely165438+1October 29th and 65438+February 5th, respectively, and the price was 1.02 yuan/kg (the rest time was 1.05 yuan/kg), which made the activity set off two climaxes.

4.2.3 Promotion display

Set up special promotion areas, display promotional items relatively intensively, design special decorations, highlight selling points, and stimulate consumption with special prices, gifts, services and vision;

Factory promotion

The purchasing department should contact the marketing department in advance, plan the promotion activities organized by suppliers, and actively cooperate with and publicize the special, powerful or novel promotion activities organized by suppliers (including square performance and DM promotion).

4.2.5 Special promotion

Surprise price of warm-hearted goods: unexpected welfare with high quality and low price. During the activity, dozens of super-preferential products are returned to you in limited quantities every day, which really surprises you and is worth the money.

Send it as soon as you take action: During the activity, customers who shop in 80 yuan or above every day can get a thoughtful gift at the service desk with the shopping receipt (single sheet, not accumulated) (129 and 30 October, 65438+ a bag of washing powder, and 65438+ a bottle of soy sauce on 60 and 2 February, 18).

Birthday gift: Customers with birthdays of 65438+February 5th can get a free cake at the service desk on June 5438+February 5th with their ID cards.

Touching "electricity" is polite: to celebrate the fourth anniversary of the opening of the store, Jiefang Store, Houjiatang Store, Wuyi Store and Furong Store jointly launched home appliance promotion, with high quality and low price, many surprises and good luck rolling in.

DM lucky draw:165438+1October 29th-65438+February 4th. Those who purchase a certain amount of money every day can vote at the service desks of various stores and participate in the lucky draw for the fourth anniversary of the store with the lucky draw card printed on the store celebration poster (each person is limited to fill in one card, subject to the ID number, and the copy is invalid), 65438+February 5, 65438. Two first prizes, 29-inch color TV/KOOC-0/set, second prize/KOOC-0/set, microwave oven/KOOC-0/set, 30 third prizes, bedding/KOOC-0/piece, sweetness prize 200, and gift/KOOC-0/piece.

4.3 Division of labor

4.3. 1 The purchasing department shall determine the variety, quantity and strength of the promotional goods before1October 20th, and obtain the support of suppliers; Gifts and DM lottery gifts165438+1October 24th will be confirmed and delivered to the service desks of all stores the day before the event;

There are 300 birthday cakes in Jiefang Store, 200 in other stores, and 900 in * * * provided by the bakery (individually packaged and delivered to the store service desk one day in advance).

4.3.2 The Marketing Management Department shall plan the overall plan of the activity before June 22nd, 165438+, and make good preparations for advertising, DM shooting, production, banner production and advertising design;

Responsible for the layout of the lottery ceremony in the square on February 5, 65438, and contact the performance band;

4.3.3 Each store management department sets up a DM card box at the service desk and posts a large poster introducing the DM lottery (indicating the rules of the event, employees are not allowed to participate, and this event is notarized by the notary office, etc.). ), the lottery box will be delivered to the service desk before 9: 00 on February 5, 65438, and the branch will be notified immediately after the winning list is generated.

4.3.4 The store department displays goods, hangs POP and provides on-site services according to the requirements of the activity plan and the specific activity notice of the purchasing department;

4.3.5 The Management Department165438+1October 23rd reported the celebration and decoration plan of the Marketing Management Department, and the Marketing Management Department confirmed the unified opinion and implemented it by the branch;

4.3.6 The Security Department is responsible for maintaining business order during the activities;

4.3.7 The Logistics Department shall cooperate with the stage layout of the square activities on February 5th, 65438.