Kobe Steel will celebrate its100th anniversary in 2005, and recently announced its strategic slogan and business objectives at the beginning of the 20th century. At present, the sales ranking of this company in Japan is 28th, and 1996 is 26th. Stay in the top 30 at all times and rank third among the top five steel enterprises. The four slogans of Kobe Iron and Steel Company facing the development of 2 1 century are: 1) technology establishment; 2) Customer first; 3) Contribute to the environment; 4) Contribute to the region.
The specific business goal of 2 1 century is that the individual sales of the steel sector will reach10.5 trillion yen, and the regular profit rate will remain at 5%, reaching 80 billion yen. As a group (83 companies), the sales reached 3 trillion yen. Kobe Iron and Steel Company has set a positive goal for itself. Compared with the situation of 1996, the individual regular profit of the iron and steel department has increased by more than 1 times, which is 4.5 times for the group.