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On the eve of Beijing Auto Show, Sky ME7 and? Gaohe HiPhi? X is listed one after another. Sky Auto and Chinese Express, two new car-making companies that are gradually forgotten, have returned to the media's sight with amazing tacit understanding.

Stories are always so coincidental. The soul figures of these two car companies, Zhang Hailiang and Ding Lei, were both senior executives of joint venture car companies under SAIC, and they joined LeTV successively and lived under Jia Yueting.

In the interweaving of the low-key efforts of traditional car companies and Jia Yueting's "ecological opposition", Zhang Hailiang and Ding Lei's understanding of cars has also achieved a dialogue from a distance with the listing of these two models.

Create their own wealth and climb to the top one by one.

By any standard, Ding Lei is a veritable schoolmaster. 1963 was born. He graduated from Fudan University with a bachelor's degree in nuclear engineering at the age of 22. Three years later, he obtained a master's degree in solid state physics from Fudan University.

1July, 988, Ding Lei walked out of the ivory tower and stepped into the door of Shanghai Volkswagen. This year, Zhang Hailiang was still dreaming and studying hard in high school. Unlike Ding Lei's mystery major, Zhang Hailiang has been branded as a car since his first day in college. From 65438 to 0994, Zhang Hailiang graduated from Tongji University with a bachelor's degree in automotive engineering, and Shanghai Volkswagen also welcomed its future leader.

The master's degree in the 1990s was a hot potato, and Ding Lei got the green light for promotion in Shanghai Volkswagen. In the second year after Zhang Hailiang joined Shanghai Volkswagen, Ding Lei was appointed as the quality team leader of Pudong Car Project Team of Shanghai Automotive Industry (Group) Corporation. This "Pudong Automobile Project Team" was later Shanghai GM and today SAIC GM.

At the beginning of 2005, 42-year-old Ding Lei was appointed as the general manager of Shanghai General Motors. After 17 years of ups and downs in the workplace, he eventually became a vassal. Although the early promotion speed was not as fast as Ding Lei's, Zhang Hailiang's stamina was different from ordinary people. After years of experience in many departments, Zhang Hailiang reached the top of Shanghai Volkswagen 20 10 and 16.

Even so, Zhang Hailiang is still not on an equal footing with Ding Lei. In June 2007, Zhang Hailiang was still climbing. In addition to his original post, Ding Lei was appointed as the vice president of SAIC. In the eyes of the media, Ding Lei even represents the future of SAIC to some extent.

Failure to escape leads to the same goal.

Zhang Hailiang is confined to Shanghai Volkswagen, but Ding Lei has another talent in mind.

In February, 20 1 1, Ding Lei bid farewell to SAIC and was transferred to Shanghai Zhangjiang (Group) Co., Ltd. as Party Secretary and General Manager, and concurrently served as Deputy Secretary and Executive Deputy Director of Shanghai Zhangjiang High-tech Park Management Committee.

Ding Lei's fame in those days can be seen from the stock market. As soon as the news that Ding Lei will be transferred to Zhangjiang Hi-Tech came out, its share price continued to rise. On February 23rd, at 20 1 1, Zhangjiang Hi-Tech continued its daily limit and opened higher the next day. In just a few days, its share price approached 1 1 yuan.

I never thought that Ding Lei, who set an unbeaten myth in Shanghai GM, was knocked down in Zhangjiang Hi-Tech. During his tenure, Zhangjiang Hi-Tech's performance has fallen sharply and its share price has been shrinking. 20 13 In August, when Ding Lei was transferred to the position of deputy head of Pudong New Area, the share price of Zhangjiang Hi-Tech was lower than that of 5 yuan. The story pays attention to echo before and after. From August 24th of the same year, the share price of Zhangjiang Hi-Tech rose to close to 9 yuan within one month, which seemed to be a farewell to Ding Lei.

Ding Lei did not have a smooth transition from business to official. In those years, relying on the growth of China automobile market, Zhang Hailiang finally sat in the front row. On August 20 14, Zhang Hailiang was appointed as the vice president of SAIC, the same level as Ding Lei seven years ago. At that time, some media predicted that Zhang Hailiang and Wang Xiaoqiu, who was appointed as vice president of the Group in the same period, were expected to succeed Chen Hong and Chen Zhixin in the future.

Unfortunately, this beautiful prospect is close at hand, but it has an unreachable price tag. 2065438+In March 2006, Zhang Hailiang decided to leave SAIC, a place that has been struggling for 22 years.

A month later, Zhang Hailiang sat on a picture with the words LeSEE written on it? In front of logo, he announced to join LeTV as the president and chief operating officer. By his side, Ding Lei, who just joined LeTV last year, was fed up with the rules and regulations in the system. His positions are co-founder of LeTV, global vice chairman and CEO of China and Asia Pacific.

At the public level, Zhang Hailiang and Ding Lei have a real intersection for the first time.

Self-reliance, see you in the rivers and lakes.

Jia Yueting, which spans capital, science and technology, and entertainment circles, really has the ability to attract talents like Zhang Hailiang and Ding Lei. Under the slogan of "ecological opposition", the fate of Zhang Hailiang and Ding Lei only lasted less than a year.

2065438+On March 20th, 2007, LeTV announced that due to physical reasons, Ding Lei no longer served as the global vice chairman of LeTV Supercar, CEO of China and Asia-Pacific region, but was invited as the strategic consultant of LeTV Ecological Research Institute.

"Physical reasons" is always the best way to take care of both sides' faces. Three months later, Ding Lei and Lu Changqi of Shi Feng Capital jointly established East Coast Capital. Just when everyone thought that Ding Lei had retired and devoted himself to capital, Chinese Express was established on August 2 1. On September 26th, Ding Lei announced her return and became the director of Chinese Express.

During the months when Ding Lei was recuperating and borrowing capital, Jia Yueting's car was still in PPT, but Zhang Hailiang was not idle.

Compared with Ding Lei's starting a new stove, Zhang Hailiang chose Beijing Dianka Automobile Technology Co., Ltd., one of the subsidiaries of LeTV 1 1, which is said to have been the manufacturer of LeTV's time-sharing cars. 2065438+In February 2007, Zhang Hailiang became the legal representative of the company. After seven months and five shareholder changes, on September 4th of the same year, almost at the same time as Ding Lei's comeback, Zhang Hailiang finally divested all the shares of LeTV.

Zhang Hailiang once again stood on the same level as Ding Lei.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.