When everyone was drooling over the design secret of FvH, he actually told the whole story more than ten years ago.
In this automobile industry, where the design trend is being renovated every year and the star works are dying, FvH's methodology can persist to this day, not like slogans, but more like philosophy.
Today, we can still read Musk's expectation that Tesla official website can change the company in the news that he joined FvH: "Tesla is about amazing design, combining breakthrough technology and first-class service. The combination of these three will make us a great company. FvH？ Together with Tesla, we shoulder the mission of building a world-leading automobile design studio.
12 years later, except for the original Roadster, all Tesla products came from FvH without exception. The existing product sequence has become the desktop wallpaper of countless people, but Tesla has never fallen into the fate of the system. Can you take it out? Cybertruck is like a surprise from an alien visitor.
The answer given by FvH at the origin was once and now: "Tesla is changing this model, we will change the world and create high demand through design. The development trend of automobile design and future automobile is constantly emerging. Tesla will seize this through good design and engineering. "
20 17165438+1October17 The Tesla Design Center in Hawthorne, California, USA, is very excited because Musk just introduced Semi to the world a few minutes ago. Trucks, heavy trucks.
However, at this time, Musk was extremely calm. He silently walked to the media booth, turned his back on everyone and covered his mouth with his hand. At that time, everyone even thought that he was fascinated by the newly released works.
But the dry ice smoke slowly coming out of the truck's black box intensified this suspicion until a top secret and extremely fast supercar came out of the darkness like red lightning.
For the first time, everyone understands that new cars can be released like this, and electric cars can be designed like this.
At this moment of changing the world, Musk chose to share this moment with FvH.
Cars? Design? News once interviewed FvH in his first month in Tesla. When talking about the reasons for joining Tesla, he once said? "I look forward to working in a new startup company without large OEM restrictions", which is what FvH insists in the design.
For example, in an interview with Bloomberg, FvH once said, Model? S's original design was inspired by the Tour de France. He tried to imitate the physique of endurance athletes in his design.
When Cyberruck was inspired by the design, his vision became wider. Because the pickup truck is facing a more complicated environment, he hopes that the pickup truck "should have a very durable appearance and a very strong exoskeleton", so other kinds of vehicles and even fighters have become the source of inspiration for Cyberruck.
"I think this is a very good way for everyone to see that pickup trucks are not necessarily designed according to the fixed model of 70 years. Pickups can be made very differently without sacrificing any of its functions." —— Being unconventional, starting from the demand, and under the guidance of FvH, becoming a reasonable design source for Tesla design.
On June 5th, 20 13, 1, Tesla held a press conference at Detroit Auto Show.
At that time, Tesla's booth was crowded in a small corner between Bentley and Volvo, and the cramped booth was quietly telling the world that the company had not adapted to being put in the focus by the curiosity of the world.
But the model that has just been delivered? S has begun to attract attention, just before the auto show, Model? Just won the car of the year award from the car magazine. The X prototype has increased the world's enthusiasm for Tesla.
The eagle wing door held high became the most frequently asked question in FvH.
In response to a question from Auto magazine, FvH expressed the hope to introduce the technology of electric vehicles into the field of SUV with extremely low efficiency at present. Models? X's design will be very sad.
Nobody expects a model? X will jump to 20 16, but no one expected that someone would be interested in Model in 2020. X's eagle wing door design is curious.
In the race against time, Tesla's design is undoubtedly successful.
And a certain degree of advancement will make some of Tesla's designs controversial, such as five-year-old models? 3, still often face the criticism that "only one big screen" is correct.
This is precisely the conclusion that FvH tries to get rid of the traditional cockpit concept and think about autonomous driving. "Imagine that in the future, we may not want the steering wheel. Our interior space is more spacious, and we will do more interaction, listen to music and do many things through the screen. "
For the distance between the future and the present, FvH feels even closer than most people present yesterday. He talked about the era when human society changed from a carriage to a car. People are surprised and don't believe that horses can be used, but "I feel that autonomous driving is very similar to the scene at that time. We are undergoing a change, and mankind is turning to such a huge and exciting new opportunity. "
Oh, by the way, the big-screen design of Model S has appeared 1 1 year, and some people have just begun to imitate it.
65438+On February 2, 2020, I just attended Axel in Berlin, Germany. Musk of the springer Awards Ceremony updated a dynamic on social networks: Science is to discover the essential truth in the universe, while engineering is to create something that has never been seen before? .
However, he didn't just want to clarify the difference between the two concepts, but emphasized the result of their integration: realizing functions and changing the world.
The example he emphasized later may be more important. "The science that people often imagine is actually engineering. For example, there are no rocket scientists, only rocket engineers, and the latter is the person who can really land on the moon. "
This may be the main reason why FvH and Musk have such a tacit understanding. Both of them attach great importance to the implementation efficiency of the final results and spare no effort to integrate the advantages of interdisciplinary. ?
FvH said yesterday that design is different from art, art often only considers beauty, and design also needs to consider functionality, which can really change consumers' lives.
"Be sure to make users feel rewarded. This gain is that users can operate easily and solve their problems easily and efficiently. "
"Without engineering experts and manufacturing experts, we can't realize our ideas and creativity. We put forward wonderful ideas and creativity, and cooperate with excellent engineers and production teams to create subversive and innovative Tesla products. In this regard, I am very grateful to work with so many team members. This is a very unique experience, which is equivalent to interacting with different departments and disciplines, and then achieving our goals and visions through rapid decision-making. "
"Green? Cars? The report once recorded a historical event. In 2009, FvH, who just joined the company, was ordered to design a model quickly. S, the former designer Fiske's design at that time was not satisfactory, and the market urgently needed Tesla to come up with an answer sheet, otherwise it would face a financial crisis. Since March, FvH has formed a team of 1 1 people, and it took only eight months to come up with the prototype design. Among them, the engineering team also gave a high degree of cooperation, and the final production version was basically similar to the prototype.
Including the design of the pop-up door handle and the charging port hidden in the rear taillight, the engineering team racked their brains to complete after the design team came up with an idea. It is said that at that time, the engineering team wanted to replace FvH's ejectable door handle design with a rotatable door handle, but Musk finally said that if it is different from the design, then don't do it.
This may be what Tesla called the first principle.
Of course, no one could find a model yesterday? 2 design, and no one can ask the strength of China design team.
However, we don't seem to worry that these things won't bring surprises. After all, we saw Tesla's idea of designing machines.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.